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Significance of digital marketing ROI in Success of Online Businesses

Author: Radhika Aapte
by Radhika Aapte
Posted: Apr 10, 2018

These days, almost all businesses are spending on SEO, social media, market automation etc. There is no dearth of tools for deriving the best results of your digital marketing strategy. However, the existence of a wide range of digital marketing initiatives has made it far more challenging to keep a track of digital marketing ROI of these investments. Here are some ways in which ROI through digital marketing is vital for the success of any online business: -

Usage of paid online ads

Pay per click(PPC) and use of display ads through Google AdWords are one of the best ways to draw traffic to your site. AdWords offers numerous optic to evaluate the performance of this type of ads. Click Through Rate(CTR) is the most common metric used by agencies and companies to find out the percentage of people who viewed the ad and came to their website.

The main challenge with CTR reporting is that it only focuses on people who have visited a website. It doesn’t share details on the outcome of such visits. Acquiring a click is only a part of the entire process. You must be eager to know what people did after that. Having a clear perception of what visitors who came to your site after the initial click through will enable you to find out the exact revenue you have earned through the clicks.

Your paid ads need to have a powerful Call To Action(CTA) which lets potential buyers know what they are likely to find once they click on the ad. They should also know the steps they are going to take next. Tracking what the visitors did and comparing it your goals will help you find the ROI of your paid ads.

Importance of blogging

There are quite a few companies that use blogging as an initial part of their inbound marketing process. However, most of them often start with blogging without having a proper strategy to measure the ROI of the time and effort which they applied to create the blogs. While developing blogs, your main aim should be to answer the questions that will resolve the issues faced by your prospective employers. However, you will have to make sure that you keep a track of the traffic you are acquiring from all channels.

So, you will need to have an idea of where people came from to visit your blog and where did they go after that. As in case of paid ads, it is essential to offer a powerful CTA which enables visitors to have a clear idea of where they should go to know more or the subsequent steps which they should adapt. If you can make sure that these CTAs are tracked, you will get all the data which you need to find out the actual ROI of the time which you have invested upon the creation of these blogs. You will be able to resolve issues faced by visitors through the blogs as a result.

The author is a blogger who has sound knowledge of SEO. He writes on a variety of topics including digital marketing ROI in leading publications.

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Author: Radhika Aapte

Radhika Aapte

Member since: Nov 17, 2016
Published articles: 3

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