How to Market the Mobile Apps?

Talk about apps and you cannot stop talking about Android and iPhone. These two are the major players in the app world. Android and iPhone have captured 80% of the market while Android is the most preferred open source for app development. Android app development companies are finding more opportunity since it is quite simple to develop apps apart from being creative and cost effective. You can find many free apps in the Google Play Store which can be used for different kinds of solutions. On the other hand, iphone app developers produce a quality app meeting the standard of Apple for every app.

There are millions of app in the app store with thousands of app upload each day. Then how will the app survive or get noted among the people? It needs some amount of marketing. Even if you develop the most quality app with great many features, it is highly essential to market the app and make it visible among the users.

Some of the best practices to market the apps are discussed below.

Make the app attractive

No matter whatever marketing you do, if the app is not satisfactory to the end user then your app may only be an yet another sleeping app or dead ones in the app store. Try to build unique app which provides interesting solution to the end user. It should be useful for the end user as well as innovative to establish your brand name

Search option

Mostly people tend to search the store to find their favorite app. In such cases, search keyword plays a vital role. It is essential for the app to include proper keywords, description, etc in order to list itself in the search page. The content should be engaging in order to retain the customers who are in search of specific app.

Paid Advertisements

You can promote your app by placing PPC ads on mobile devices and web. It can target the mobile users who search for particular apps. For example, a user might be looking for an app to locate nearby restaurants or ATM and search the web with keywords. Your app will get listed depending upon the keyword usage in your advertisement.

Advertisements on social media

Now-a-days, social media such as Facebook, Twitter, and Linkedin are the most used medium for communication by the people. The apps can be promoted through these medium for reaching more number of customers quickly. Above all, people like to select an app based on other's recommendation and likes. Your ad can be cost effective if you promote the app to particular group or segment of people who are interested in your app category. Sending tweets can spread the apps quickly among the users. Promote your app in 140 characters.

Blogs

Posting blogs is a standard marketing method for covering wide audience. You can explain the full features of the app which may attract the people to respond to the call-to-action links like 'download now', 'Check out the app' etc. You can also have links of the app in Google Play store or iTunes along with the blog. The advantage of blogs are that they stay in web forever and can bring in more informed traffic to download the app.

App web page

One of the best practices to promote the app is to build an app page which remains for ever in the web. The link to the web page can be posted in other sites in order to promote the app. It acts like a reference point for the app with the links to download the app from the app store. If this page is created attractively and impressively then it can bring in good traffic to download the app. The site should include proper description and keywords.

Conclusion

You may be having an excellent app in your hand, but very few may find your app in the vast app store filled with millions of app. Hence marketing the app is very much required to make the app visible to the customers. One can follow many methods to promote the app and some of them are mentioned above. Follow a streamlined marketing for marking your app to be recognized in the app store.

Venkatesan R works as Head of Marketing with one of the mobile apps development companies which is involved in iPad development. You can contact him for any need of android developers and iphone developers