Google Declares the Inclusion of Google 360 product for Google shopping
Posted: Feb 01, 2014
In a somewhat surprising shift, Google just declared that they are including support for Google 360 product views into their modified Google Purchasing encounter. The statement has a nice set of trial items and quick type for the fascinated suppliers to apply. This strategy so far looks just like what Google has done with Company Pictures in the last, providing stores and dining places to display their locations in 360 levels inside Google charts.
The addition of Google 360 product views in Google Purchasing is an interesting growth which also increases a few questions.
The concept itself is not new and has been efficiently applied by numerous web stores globally. In an international study performed by Adobe and launched truly, more than 20% of their responders in more than 500 companies world-wide were planning on implementing Google 360 product views and 3D-visualization technological innovation. For Google, who just started unifying their e-commerce resources into a strong shopping encounter with Google Purchasing, capable of competitive with companies Amazon, this is also a very sensible advancement.
But there could be some difficulties also. From merchant's perspective, the overall picture with the Google 360 product views is the actual manufacturing of the 360-degree visuals. High quality product photography is pretty challenging. It's time-consuming and expensive. When it comes to the Google 360 product photography, this is even more essential as the process is quite engaged, often challenging specific encounter and expensive Google 360 photography equipment. Good Google 360 product demonstration contains at least 20 to 40 images per product and depends on the accurate product placement for a healthy spinning, as well as quality illumination and lots of creativeness. Professional photographers have to build challenging revocation stations, wardrobe hangers, customized mannequins and identical alternatives to create a product appear as sailing or revoked. In the end, all these factors offered to a somewhat slowly implementing of the Google 360 product demonstrations on the internet, even though their benefits for suppliers and customers in e-commerce are significant.
Also, compared with spectacular views of locations in Company Pictures that stay more or less the same for years, e-commerce stock and product photography is regularly modified. To begin with this needs certain automated in the way suppliers would be getting the new support. Google has protected that part extremely well in the last with the item nourishes that can instantly connect both product information and still images with Google product record. Depending on an unknown web type or email to get 360 visuals to Google Purchasing is, hopefully, just a start. Then of course there are all plenty of initiatives and initiatives required to re-shoot items in 360-degrees as new stock comes in. One strategy that Google is efficiently implementing with Company Pictures is to associate up with local companies enthusiastic about the organized photo-shoots. Google Company Pictures currently information 355 reliable photographers known by Google in the U.S.A, which isn't that bad thinking that the support just launched about a year ago. This might work well for Google 360 product photography also as more professional companies accept the concept.
Find more information relating to photo 360, and photo 360 google here.
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