Get Into Action to Use ‘Rel=Canonical’ Tag To Avoid Short-Term Duplicate Content Hurdles

Every website and blog wants to score the best Page Rank in the list of search engines however; global leaders such as Google have already tightened its clutch because it does not tolerate spam links, poor and duplicate content. Of course, this has triggered a new debate in the group of web analytics and masters that own a website about how to get rid of such hurdles. These bloggers and website owners practice different strategies which might save their sites from penalty from Google in case of duplicate content issues. No doubt, duplicate content on your website of any niche or trade will not only bring the ranking down but also affects the web traffic.

It should be noted here that short-term duplicate content issues are rampant on the internet, especially with the news websites that have to cover the same news, with innovation and creative content writing. Since similar contents are posted and displayed on many URLs, content duplication becomes inevitable and unavoidable in most of the cases. Matt Cutts, the distinguished engineer from Google gives a detailed description and solution to this problem which has pleased millions of website owners. For the present time, Cutts serve as the head of Google’s campaign against search spam and explains how bloggers and channel websites can fight against such short-term duplicate content issues like in case of breaking news or cover stories.

For this, you will have to understand the mechanism of page ranking done by the Google and how duplicate content filter of the tech giant really works. When the same story is posted on different URLs with minor content differences and even sentences, Page Rank automatically divides for the duplicate content filter. So, if the channel is new in the industry then it will certainly receive a red card from Google to copy contents and that is where this piece of advice from Matt Cutts seems to be influential and helpful for the webmasters.

Use of tag ‘rel=canonical’

Cutts suggests the webmasters to make the use of ‘rel=canonical’ tag to locate preferred location or ‘standard spot’ in the desired place which secures your page in the Google ranking. This tag is really effective for the short breaking news and cover stories which often come into picture on daily basis and it gives you capability to overcome the short-term duplicate content issue. You will certainly get advantage in the long run when breaking news or short story gets disappeared and new breaking incidents will be updated. Using this tag will help you to score your website higher in the page rank when someone searches for the same story in the future.

In this way, the potential and even fresh webmasters to the breaking news posting can use the ‘rel=canonical’ tag on the website to refer to a different page which gives best description of the cover story. It must be mentioned here that this helpful advice from Matt Cutts is only best suited to the webmasters that are facing minor and short-term duplicate content issues; not for those who have copied massive information or entire website.

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Author resource

This article was written by Aalbert Lee who has worked in the field of marketing for a long time. He has now turned a writer on the subject of an online marketing company to spread the knowledge to people who seek it from articles. He gives important tips on search engine optimization services which is no long old and out dated. Look out for his articles for more information on the online marketing.

Aalbert lee