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Sticker for Food Products

Author: Pankaj Joshi
by Pankaj Joshi
Posted: Mar 31, 2017

Food stickers are essential and imperative forms of marketing strategy as the same make the products different from others. The stickers retain the exclusivity of the product and also demonstrate its features, advantages and benefits.

There are many sticker manufacturers in India who produce and create vibrant and colourful food stickers, customised as per requirements. The pulsating, crisp colour stickers produced by the in house digital printing press creates fascinating food product labels for all category of specialty food. When one is selling the food product in a retail outlet one needs to have personalised food labels that will attract the consumer. The food product label is truly the most imperative marketing tool and can make or break the success of the item.

The sticker manufacturers of the country has some incredible ideas of making food stickers and labels that meets all standards of food packaging. Food packaging plays a significant role in customer choice and product demonstration. The White BOPP or polypropylene material is resists water which will protect the food labels in the refrigerator or in the kitchen.

Anyway, the sticker label is part of the package. In order not to confuse the label with other packaging means, defining its distinctive features:

  • Label helps to identify the product (goods) for the species or its individual features;

  • Label always requires a container, receptacle for the content of the container. In life, the role of the container itself may act as a product (commodity) - such as apple, mandarin etc.

  • Label necessarily connected with the container. Methods of application by (a compound label and price (its container)) may be different;

  • Label and the container form a single complex.

Food labels carry beneficial information to help people make decent choices about food. The food label will tell you if the food comprises a preservative that one may want to circumvent. The nourishment information board helps to associate the nutrient profile of comparable products and choose the one that matches the requirements.

Manufacturers make sure that the methodologies are updated frequently, which is why they have established several methods in printing starting from rolls of printed PP labels, laminated and labels on foil, screen textured, transparent, translucent and squeezable varieties.

Different types of food stickers available in the market are;

  • Metallic foils on the labels.

  • Adhesive labels that are squeezable

  • Textured effects

  • Self-adhesive Labels printing

  • Embossed self-adhesive bottle labels

  • Laminations

  • Screen printed sticker labels.

  • Printed PP labels in roll form

  • Transparent labels

The different types of papers used in label printing are chromo, mirror coated, thermal transfer, coloured papers and map litho. Manufacturers also make matt finish, glossy and semi-glossy finishes in labels by using water based and hot melts.
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Author: Pankaj Joshi

Pankaj Joshi

Member since: Jul 23, 2014
Published articles: 52

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