Well-founded Reasons to Invest in eCommerce Mobile Apps

Shopping trends have changed since the inception of mobile devices. The way we explore fashion trends, buy daily groceries or favorite hot wheels playing kit, everything has been changed. Online shopping has taken over as we manage to settle in the modern lifestyle.

The number of e-shoppers has grown significantly, as the ways are simpler than usual. People have adopted the change with a smile and are inclined towards purchasing products online regardless of their type, utility or size.

The online market is the preferred place and padded couches are the preferred choice for the shopping junkies to shop anything ranging from a household product to an electronic item from a kitchen utensil to trendy apparels.

Black Friday week also saw a rise in ecommerce apps’ download by 17% as compared to 2%, the previous year. Ecommerce mobile app is the need of the hour if you’re an online retailer and following are the reasons you can’t ignore if you wish to excel and expand your business horizons.

Enriched Shopping Experience

Being a shopper, I desire bug-free app to scroll within, an interface that interacts intuitively to my touch and takes me through the desired screens in a sublime fashion. With expectations of a shopper being this high, how can you rely on a mobile version of your website to fourfold sales.

It’s an undeniable fact that mobile app offers superior experience to the users as compared to the web counterpart. At no cost a responsive website can match the level of experience offered by a mobile app. Hence, what an app can do to your business, a mobile version of your website cannot.

Profound Stability

On the stability front, a mobile app takes lead against the web counterpart on any definite day. With specific functions, buttons, screens, forms and content, an app offers a reliable and a stable platform to the shopper to conclude the purchase, which is unlike the case with a responsive website. The performance registers a negative curve if we compare both, the app and a responsive website. A wide array of features is there in the app for the customers that don’t bother performance or invite glitches.

Public Demand

Another prominent reason why mobile app is needed in this modern era is that people want it. Since, apps allow people to make purchases at the comfort of their homes, they want everything to be available online. Traditional businesses have changed route to the online as the demand is as such. From buying an all-pin to buying a refrigerator, people don’t want to come out of their comfort zone and buy products while enjoying a gag at their homes.

Effective Targeting

Mobile app development companies can help you build application that not only is user-friendly but also target users more efficiently. With mobile app, you can gather user data, which can be processed by professional analysts for effective targeting and pushing promotions that don’t go in vain. Often push notifications are processed at wrong times, which lets users skip them at that instant of time reflecting a promotion or offer being wasted. Gathered user data can help achieve perfection so that each offer you market don’t go wasted, instead looked upon.

Raised Conversions

Mobile app lets users convert more often than normal, which come to us as no surprise because of the advantages it embodies. It has been observed that in-app promotion brings more new customers than any other marketing campaign. In-app style tips, latest news about fashion trends, guides by industry’s influencers, how-to videos and user recommendations hit the bulls-eye as far as mobile conversions of an ecommerce store are concerned.

Real-Time Customer Support

Customer servicing can be uplifted through a mobile app as it enables users to get in touch with retailers for a quick chat over confusion or an inquiry. This not only adds value to the user but also decreases the count of orders drop due to confusion over item’s details like color, size, type, material etc.

Final Thoughts

If you as a business owner, want to excel and compete competition you need to adopt modern ways of doing things. If you don’t do the needful as per the market demand, then you’d be left to bite the dust because your rivals won’t leave the opportunity to outclass you. So, still, the time prevails for you to enter the mobile revolution and bring your ecommerce store to the mobile platform.

What’s the wait? There are multiple experienced mobile application development agencies, who can help you sail the boat. Get in touch with the best and get the things rolling in your favor.

Sahil Miglani is a Content Specialist at Konstant Infosolutions, a leading app development company. He loves to learn about latest technology trends.