Three Types Of POP Displays Constructed By Pop Display Company

Today's retailers have so many options available at their disposal to choose from for promoting and marketing of various brands and its products. Point Of Purchase display is a marketing material which is placed right next to the brand it is promoting. These displays are usually located near the entry or exit points of the retail stores or at places where the customer makes his purchasing decisions. POP Display Company designs and creates these displays in such a way so as to draw customer's attention and create brand awareness amongst them.

This article is composed with intention of providing readers with information pertaining to 3 basic types of POP retail displays that can be used by retailers regardless of which area of store you are paying attention to.

Temporary POP Displays

As its name suggests, a temporary display is designed to last for couple of months. These displays are made of inexpensive corrugated cardboard that can hold on its own for 2-3 months. It is a good option for those retailers who do not want to invest heavily in POP displays and are looking to promote the particular merchandise for a short period of time. Temporary displays are best utilized for seasonal product promotions, new product introduction, and in-out promotion for market testing. Since they are created with inexpensive materials, they are comparatively cheaper than other POP display options. If ordered in semi-constructed form, these can be shipped easily to different locations. They are also easy to recycle but might not be the best option for long-term promotional strategies.

Semi-Permanent POP Displays

Semi permanent displays are more durable as compared to temporary displays. These can last from anywhere between 3 months to 12 months and is also considered as the most sensible option availed by the retailers. It is typically constructed from different materials such as durable cardboard, glass, acrylic, co-polyester, wood, metal, and/or styrene. Also known as secondary displays, these can also be designed to hold different products from the same manufacturer. These displays appear to be of higher quality and can be ideal for higher-ticket items. A creative POP Display Company designs and constructs some of the most appealing semi permanent point of purchase displays which can last upto one year. Careful planning is important if you intend to promote your product for more than one year.

Permanent Displays

Permanent point of purchase displays are the most durable of the three types of displays. It can last upto three years if used appropriately. These displays give an appearance of mini-store or kiosk within a bigger store. These are the least common, but most ideal for large retail environments. Upfront and maintenance costs of these type of displays are high, so it is important that they are designed, constructed, and implemented appropriately so as to minimize the risk.

When you consider that nearly 70 percent of the purchasing decisions are made only in the retail store, you will easily understand the importance of point of purchase displays in promotion and marketing of various products and brands.

Packaging Arts specializes in high quality packaging, labels, and display designs. Our experts can form a brand name of your business through our effective services. Call us today!