Why mobile app is the limelight for any businesses?

Nowadays, everyone of us is feeling the dependency on smartphones? It is beating the conventional communication methodology and we all are experiencing the heat of it. In other words, we have become the slaves of smartphones. All our routine activities are led away in chains by smartphones. In 2014, 60 percent of online traffic came from mobile devices such as smartphones and tablets. By 2016, that figure had reached 65 percent.

The business demand for mobile apps is skyrocketing due to the increasing burden of smartphone employment in the market. The revenue credit generated from the mobile app industry was approximately $50 billion in 2016. As per the market analysts predict, this figure would swell to $100 billion in 2020.

Organizations who are planning to develop a mobile app should first consider the development cost. Mobile apps development is a multi-stage process and it has got to do many peculiar things. Each stage is bound with complexity and demands specialization in development tactics. In short the development process is not swift as an arrow. But if you could build a mobile app that successfully addresses the needs and wants of the market, it could simplify open the gates to surplus profits.

All you don’t know about the need of mobile app for businesses?

If you are reflecting your business on internet through a mobile responsive website then you are ahead in pursuing your goals. But if you add a mobile app to your business, then you are no longer bound by the hindrance of the competitiveness in the market.

The other advantages are elaborated herein :

Improves accessibility

Companies are looking for customers all over the world to expand their business. Mobile app is the most powerful tool to find new customers in this digital era. An app facilitates customers to easily access their services, which might have put them in misery through conventional purchase methodology.

Intensifies customer engagements

Customers are usually accustomed with the things that are simple to use and which provide high degree of conveniency. Mobile app allows your customer to connect and engage with you in real time which helps foster trust and stronger relationships.

Increases brand awareness

Your brand will be highly recognised, if it situated on the interface of a smartphone or tablet with the consideration that how long people spend their time on their mobile devices. As per the analytical study, there would be more than 250 billion app downloads in the year 2017 and out of them 70% would report actually using the apps they download.

Increases value proposition

Mobile app does not makes the purchasing process simple but is also use to provide discount to customers on various products, relevant and usable information and support.

Poses as another medium for sales

Customers would get easily encouraged with the convenience and accessibility of the app to carry out the transaction with your business rather than patronize a competitor who only has a website. It has been observed that people spend more than 90% of their time in using mobile apps compared to website.

Process involved in developing a mobile app

The app development process comprises of four stages :

Commencement of idea

Before you pound on app development, it is imperative to draw the business requirement to be catered through it. In the stage, they type of app to be developed is actually determined.

Functionality layout

In this stage the whole blueprint of the app is drawn out which includes its functionality and other software integrations like paypal integration etc. The developed wireframe will define the manner in which the app will function. You can give your inputs on how to make the app more usable to your market.

Designing phase

This designing stage comprises of both front-end and back-end section of an application. It involves management of users, server side logic, data integration, customization of user experience, data synchronization, UI design and development and various other schedules for testing.

Launching your app

This is the final stage of the whole app development cycle. The application is thoroughly tested to detect the bugs in the code to ensure that it is error free. The app is made to go live once it has been successfully certified by the software development team. There are different criterias for google playstore and apple app store which are to be met before launching the app.

In general terms, mobile application allows businesses to provide better and targeted delivery of marketing materials and customers a far better experience in general.

Auxano Global services is one stop solution for Mobile apps development in India. Check out our range of other services here.