Tips for Implementing a Conjoint Survey

The choice based conjoint survey is a marketing approach that gives survey respondents a number of choice sets; it makes it possible for you to get a more realistic and detailed testing for all potential trade-offs that could be made between different attributes and numerous levels. In most cases during the CBC conjoint there will be between three and eight different attributes with each attribute being defined at a different level.

There are a number of experimental design principles that are used when you are constructing several choice sets for testing surveys. There are different choice based conjoint survey sets and configurations that can be employed so as to ensure that you get a valid statistical estimation with regards to the significance of every single level of each attribute. These statistical attributes, which are commonly called utility values of the CBC conjoint, are usually estimated for every attribute as well as for every respondent. As soon as all these utility values have been estimated, it becomes possible to simulate the different choices that have showed hundreds of possible scenarios.

When you choose to do a choice based conjoint survey, you want to make sure that the tasks that you employ during your survey are not only realistic but they should also be understandable and as reasonable as possible so that those participating in the survey don’t have to work very hard to find meaning. There is nothing that is worse than a situation where the people that are participating in your conjoint analysis become overwhelmed or confused because there is a huge amount of detail or the complexity of the tasks that you want them to cover; the most obvious thing that will happen will be unwillingness to participate in your choice based conjoint survey or they will be unable to offer you answers that will be reliable.

If your decrete choice experiment is going to succeed proper decisions will have to be made with regards to the kind of attributes that need to be included during the choice based conjoint survey. Even though you may have hundreds of attributes that could potentially be used as part of your CBC conjoint, you need the expertise to be able to select between five and eight of the most important ones that will bring the best of your conjoint analysis. You want to hire a company that is highly experienced in running CBC conjoint so you can get the best desired outcomes.

When it is done correctly, choice based conjoint survey offers business people the best formula ever that can be used to mimic as closely as possible the best choice scenarios that many decision makers are likely to encounter in the near future. There is therefore need for expert input that should involve all the aspects of a web based conjoint that includes things such as the wording or the amount of detail that should be used when offering descriptions the will ensure the best interpretation from the survey respondents.

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