Bad Digital Marketing tactics to avoid

In spite of having put in the best efforts in 2014, every brand has adopted some unfavorable digital marketing habits that cost them significantly. Come 2016, make sure that your digital marketing services provider is able to shake off these habits and adapt to changes in a way that one can optimize great results.

Here are a few bad habits that digital marketing solutions providers should aim to get rid this year.

Mistake 1 - Keeping the Same Obsolete Goals:

While it is good to plan in advance, long range planning isn't always the right way to go about things. Goals and strategies need to be flexible enough to accommodate new data that is gathered. This is to make sure that your program is still operating effectively. While planning your long-term goals also account for monthly and quarterly reviews to keep track of your performance and adjust strategies.

Keep an especially close eye on your analytics, audience engagement and paid campaigns. Identify new opportunities and actively optimize your digital marketing to acquire incremental gains all year round.

Mistake 2 - Losing Sight of the Bigger Picture:

It is not uncommon for marketers to get stuck in the everyday grind of social and content marketing to lose sight of the bigger strategy that connects it all together. Just like that, keeping your traditional and digital efforts separate from each other results in a disconnection in your brand, subsequently discouraging engagement with your audience.

It is recommended that you work on developing cohesive plans that tie all your efforts together to build relationships in a way that users progress further into the sales funnel. The content used in every marketing channel should rely on a distinct voice that makes offer that are unique to that channel without being inconsistent with the overall brand message.

Mistake 3 - Over Reliance on Automation:

While marketing automation is becoming an increasingly popular CRM tool, one needs to understand that too much automation can damage the personal relationship that brands have invested so much in. heavy automation results in brands losing sight of their goals, opportunities and user engagement. In the coming year, it is recommended that you look for different ways to stay active and keep users engaged with rich content and consistent communication.

Mistake 4 - Prioritizing Desktop:

Mobile has grown to become the primary device for accessing the World Wide Web. This means that while developing content your first thought shouldn't go to desktop. It is time to start leveraging responsive design so that you are able to maintain a single website that works on all platforms. Make sure your content remains easily digestible and optimized for all kinds of devices.

Other common mistakes to work on include production of stale content where digital marketers rely on repurposing content with an aim to meet up with the everyday demands of content releases. Finally, it is extremely important that you chase quality over quantity in the increasingly demanding online environment in the coming year.

Tech blogger at Branex.com. Writes mostly about Startup, technology, and shares his geeky adventures keeping process that empowers fellow techy geek.