2 Experts Share Advice on Marketing Your Beauty Salon

A beauty salon is just like any other business. It requires some level of marketing in order for it to be successful.

If you are in the beauty industry, you most likely know that your company's image is everything, and your company's website it no exception. Having a professional-looking site will give potential clients a good first impression of your business.

In today's world, technology is practically everything, and one of the best ways of attracting new clients via this platform is to invest in a virtual tour setup where they can see some of the main aspects of your beauty salon and its facilities online.

"Any good business owner knows that social media provides the ability to expand your company's reach in a significant way," said a spokesperson for goGLOW, Minneapolis spray tan company. "Platforms such as Twitter, Snapchat, and Facebook can provide you with a huge base for potential clients. This can serve as ideal referral tools for your beauty salon."

Whenever you implement any form of an online marketing strategy, it is essential that you measure your return on investment (ROI). This is the only way you will be able to know whether or not your efforts are bearing any fruit.

"The more time you spend finding out information regarding your clients, the better off you will be when it comes to matching your services and products with their current and future needs," said a spokesperson for Wayzata Medical Spa, a Minneapolis-based provider of Botox. "One of the best ways of doing this could be to launch some sort of online competition in the form of a short and simple survey on various social media sites such as Facebook or Twitter."

If you have any plans of staying one step ahead of your competition, you will need to come up with unique ways of giving the client more than they expected. One of the best ways to do this involves providing offers and promotions. It could be as simple as offering a 20 percent discount on certain products and services for a week, or giving free hair oil packages to the most loyal customers. The key point is to make the client feel as though they are getting good deal.

Selling several gift vouchers online for your beauty salon is a good and effective way to increase your income and drawing in more clients.

Marc H. is a marketing manager and copywriter.