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Technological Promotional Items Versus Traditional Promo Products: A Comparison

Author: Gad Subone
by Gad Subone
Posted: Mar 14, 2014

Corporations, companies, groups, election candidates, businessmen and such need something to promote themselves so that people would take notice of them. One of those methods is to use promotional items. Now the question is what kind of promotional item you should use. Should you go for the more high – tech items which can be eye candy for the tech wise crowd or go for the traditional ones which could give respect to some dignified people. We are here to compare such differences for every one’s convenience. Afterwards we hope that you can choose the ones which suit you better.

Affordability

Well this would be one of the important factors when it comes to purchasing items, it should be the affordability of the item. And one of the factors too that affects affordability is the materials used for such products. If they come cheap then the product itself will be cheap in prices too. Unfortunately for the technological side, it would be a problem because materials used for such gadgets are more expensive in contrast with the traditional promotional items like pens or mugs. Materials used for gadgets have many metallic items and the board used and plastics are pretty much not that cheap than what you make with shirts, bags, pens and mugs. Well it is common sense though those materials for each have those kinds of prices so just choose wisely.

Usability

In these grounds though, tech promo products have a better advantage than the traditional promotional items. Gadgets have more usage because in today’s modern era, most people would favor these gadgets because of their functions. It can save data, it can play music and videos, it can send messages and many more than what traditional promo items can do. The latter can mostly do only one or two functions at most like a mug can give you storage for your hot or cold drink and a shirt that can cover your body.

Customization

Traditional promo items take the cake on this. It is easier to customize these items because if you are going to customize a gadget it would have to do a lot of work. That kind of work would involve changing of plastic casings, engravings and expensive customization. Traditional promo products though do not need that kind of hard work. A mug can be painted with logo to be customized, a shirt can be printed with designs, a bag also because they are just made from porcelain and cloth. Gadgets on the other hand are made of plastics and such that cannot be easily customized.

Ability to promote

In terms of its ability to promote, nowadays tech promotional items have the advantage here because the era today is all about technology. The one who has better gadgets is the one who is better in standing. That is why most companies nowadays would want to use gadgets rather than traditional ones because they give better promoting ability.

About the Author

Jasmine is one of the reliable person in promoting products. She basically studies the behavior and characteristics of different electronics parts or components such as promotional flash drives, Custom Usb Drives, Custom Flash Drives, and etc.

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Author: Gad Subone

Gad Subone

Member since: Oct 03, 2013
Published articles: 396

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