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Mannequins Can Positively Affect the Shopper’s Attitude

Author: Rajesh Kumar
by Rajesh Kumar
Posted: Apr 19, 2017

Mannequins are the representation of garments in relation to the human shape, more often than not, the female one.

But in a baser context mannequins are dummies used by retail stores to display their goods.

Mannequins are more than just dummies.

Displaying mannequins is the best marketing approach to promote a fashion or latest trend in garments.

"Mannequins have the perfect dream figure, and obviously the garment that fits it to a T gets greatly highlighted," says the owner of a retail store.

It is not uncommon for a customer to choose the very apparel the mannequin at the retail showroom is wearing.

A garment that looks lackluster in shelves gets significantly prominent on a mannequin.

"It almost forces a consumer to buy the garment", says a Delhi based shopkeeper.

When a customer gets attracted by a suit on the mannequin, he or she may also be fascinated by the tie, hat, wristwatch, or the purse elaborating the overall look of the mannequin.

"Mannequins also help in the sales of my stock of scarves, ties, and cuff links", says a retail garment owner.

Nevertheless, mannequins must not be designed or chosen in haste.

When you contact a mannequins’ manufacturer, keep in mind the following:?Make certain it is not too weighty.

?There are several types in the market. Choose appropriate ones from among abstract mannequins, headless mannequins, realistic mannequins or any other.

Other points to note are:

?Keep in mind the latest fashion and the target market in your locality.

?Maintain it.

?Install the mannequin at a strategic location in the store so that is prominently visible from the street.

?The clothes should synchronize with the time and season of the year and the prevailing fashion trends.

Advertising of a merchandize is always a challenge. Whether it is corrugated box of handles or shoes, focus must be to enhance the shopper’s perception of the product. Resource Box

New Delhi based Toni Plastics is a leading manufacturer, wholesaler, and exporter of all kinds of hangers (plastic, steel, and wooden). The firm with its excellent in-house infrastructure manufactures items to international standards. Read More: http://www.toniplastic.com/mannequin-and-stands.html

About the Author

We have in-house production of these products and have good infrastructure to produce and maintain the quality of international Standard.

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Author: Rajesh Kumar

Rajesh Kumar

Member since: Apr 19, 2017
Published articles: 2

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