How to Increase Your E-Commerce Sales by Improving Your Website Design?

Building an E-Commerce website is just as difficult as building your offline store. Well, that’s if you need it working for you. Achieving the right design for your E-Commerce website would require testing, redesigning, and testing yet again.

With the online market space rapidly expanding, the margin for error is rapidly shrinking. To ensure that your E-Commerce website is not just another bleep on the internet, you’d have to evolve with technology, and design your website to attract as much sales as it should. What, then, should you keep in mind when redesigning (or designing) your online store?

Clearly written product description

Every E-Commerce website owner should be well aware of the importance of a clearly written, detailed but simple product description. Your product description should be as detailed as possible, covering such things as the use of the product, how it is made, it’s specifications, limitations. Be sure to include keywords that are indexed by search engines. Consider what you’d look out for in a product (the specifications that matter the most) and include them.

Proper organization

What is your intention for someone visiting your page? Clicking the "BUY NOW" button, placing a phone call to a number, or what exactly? Be sure never to hide the most valuable button on your site behind chunks of unnecessary text. Create a sort of visual hierarchy so that the buttons are well placed, and more valuable ones garner more attention.

Speed

It goes without saying that if a process becomes too slow or cumbersome, many would rather abandon it. Making your landing page to be lean enough and load as fast as possible goes halfway to converting visitors into buyers. When thinking speed, also consider the speed of checkout. If a customer is satisfied with what he sees, do not begin taking him through loops and loops before checkout. Make the payment process easy and straightforward. If possible, keep all of the payment structure in one or two pages.

Build trust

An online marketplace is like no-man’s land. I could just as easily fall into a well-designed scam as I could strike a goldmine. The point? Every buyer in the online sphere is weary of falling into the hands of a scammer. You want to design your website to inspire trust. Be clear about any charges (product and shipping), include warranties where possible, show scarcity and/or availability with numbers if possible, include refund information, and be clear about your delivery process and time frame. Be sure to include some form of social proof – customer testimonials, notable press, and a review system.

Optimize for mobile

There is an ongoing decline in the share of the internet accessed by PCs. Phones, Tablets and Phablets are taking over the internet space. Tailor your mobile design for people with fat fingers, organize it so there is less need to zoom in and out in search of a button or in order to read all available information, make navigation much easier, reduce page size for mobile so it loads quickly, and re-organize the website so hierarchy remains even on mobile view.

Sandeep Das is an active freelance writer. His other interests include organic SEO and growth hacking. He works closely with B2C and B2B businesses and has a background in marketing.