Let Students Become Pro-Marketers through Updated Knowledge of Marketing

These changes have been happening at jet-speed over the past few years. The market researchers hold technological advancement responsible for this rapidity. The majority of consumers use mobile instead of laptop or desktop computers to access Internet these days. This change in behaviour has also brought changes in the world of marketing. The Business-Management Universities in Czech Republic are designing their courses based on these changing market trends. This article informs you about some key trends of 2017.

Contents Help Branding & Sell

This is the marketing strategy for small, medium or large corporations in 2017. These days, the sales team and content marketing department are working hand-in-hand to create innovative sales pitches. The tech-savvy consumers are responsible for this unification.

They research about anything and everything over the internet. The business organizations are using the contents not only to resolve the consumers’ queries, but also to promote their brands. They are also using these contents to explain their commercial positions and visions.

Increased Video Research

The product-oriented videos are becoming equally essential for the buyers and sellers. On a survey, around 80% executives have admitted to watch videos on business-related websites at least weekly. The users are not lagging behind. On another survey, the users have preferred videos to blogs or interactive articles. On comparative polling, around 55% users liked watching videos, 29% liked reading blogs and 33% liked reading interactive articles.

These statistics clearly demonstrate the rising popularity for communicative videos. The business-owners are using these videos to share messages or resolve queries of their customers. They share these videos on social media networks to capture the attentions of millions. The video marketing is going to become a roar in 2017 due to its effectiveness.

Artificial Intelligence’s Reign

The AI has already entered the field of digital marketing. Now, it is going to establish its reign in this arena of marketing. Google is already using different AIs to find, assess and collect relevant and contextual information. The organizations are going to use the power of AI to extract information for target audiences. They are already using various AIs to improve customers’ experiences. The Chatbots use researched data to answer to the queries of customers. They keep the consumers engaged with validated information. The Snapchat, on the other hand, automatically destroys the stale contents and helps readers stay updated with new information.

The business owners like using AI bots for predictive market analysis, personalized user experience, effective customer management and creation of conversational AI-based platforms. The love-hate relationship between marketers and AI bots needs to be replaced only with love.

Social Media Marketing

The importance of Internet marketing is increasing in direct proportion to the increased demands of Smartphones. The need for SMM is also increasing with evolving strategies of Internet Marketing. It is no longer an optional strategy. It has become mandatory for businesspersons.

The present-day users demand concise and crisp contents. Social Media helps businesspersons deliver these contents to millions of users. These platforms also use software applications to track different preferences of millions of audiences. The business owners may use this information to deliver customized messages to target audiences for effective results. Hence, 2017 is going to witness a rise in the demand of Social Media Marketing.

If you are the teacher of marketing or business oriented higher education in Czech Republic, you need to keep your students informed of these changing marketing trends of 2017. This information will help them become pro-marketers from the academic level. They will become the leaders of business management through their study in Czech Republic.

The author of this article, Alzbeta Berka, provides effective knowledge about the ways to live a healthy life. You may play football or take superfood mix