Delivery and Takeaway Food Analysis, Size, Applications Share, Trends & Forecast, 2017 – 2024
Posted: Apr 25, 2017
Global delivery and takeaway food market is highly fragmented due to presence of various small and large industry players who compete on the basis of product and packaging innovations, pricing strategy, nutritional quality, service, variation in menu and calorie count per meal. The varied nature of delivery and takeaway food market is creating a tough hindrance for the market players to maintain their customer’s loyalty. To survive in this competitive situation, the restaurants operators are required to apply customized solutions with attractive customer loyalty offers to gain a stable foothold and retain their high value customers.
Delivery and Takeaway Food Market size is projected to observe a rise in demand owing to growing trend of packaging and consignment of a wide range of meal items to customers mostly in their homes, offices and other convenient locations. Meals are delivered through a vast systematic network of different distribution and consignment channels.
Online carryout option provides customers with options to order meals from various restaurants and eateries and they can pay for it though different payment options including online payments or COD option. Increase in demand for product is high from young and family section of the societies owing to high personal convenience in promoting usage. Delivery and takeaway food market involves companies which are primarily into packing and restaurants & eateries providing dine out and carryout services.
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Growing awareness regarding unhealthy diet being less nutritious is deep seated in customer’s mind, which in turn makes them doubtful about unhealthy diet. Customers prefer nutritious meals over unhealthy diet while ordering online or carryout this has become a major restrain for restaurants and hotels. Several quick service restaurants have thus introduced numerous nutritious and health meal items on their menu. They usually serve half or full plate size salads which contain nutritious fruits and fresh vegetables. This not only eliminates the negative perception over fast food but also boost by creating better customer base. This trend is anticipated to affect the delivery and takeaway food market in a positive outlook.
Surge in online shopping among customers due to their busy schedules and hectic lifestyle, increased online penetration, easy e banking systems and quick access to smartphones have resulted in growth in purchases through online channels. This has boosted the shift for delivery and takeaway food market towards online ordering by various meal chains by providing enhanced selections, transparency, suitability and security to the customers.
Most of the online orders received are though cell phones as these offer secure and easy payment options along with ordering meals from local carryout restaurants. These meal portals also provide with options including real time order tracking facility. Constant growth in online orders coupled with rise in the social media networking influences the purchases decisions of customers. Delivery and takeaway online portals are extensively using social media platforms to connect with customers to obtain their valuable experiences and feedbacks.
North America is the largest delivery and takeaway food market owing to high presence of online consignment service companies, high consumer appetence of fast food, rise in customization of meal items, intensive promotion by major players for nutritious meals and presences of a varied range of restaurants & eateries.
Asia Pacific shows huge potential and significant growth rate in terms rising applications of e-commerce, growing convenience meal consumption, increasing internet usage and high presences of local delivery and takeaway players. In addition, increasing spending capacity, innovation in technology, rising usage of smartphones are some of the driving factors that will strengthen the overall growth of delivery and takeaway food market in forecast period.
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Some of the key delivery and takeaway food market players include Delivery Hero, Foodpanda, Just Eat, Grubhub and Takeaway. Other prominent players in this market are Domino's, Pizza Hut, McDonalds, Seamless. Some of the other prominent players in market are Subway, Snapfinger, Zomato, Snapfinger, Olo and Yemeksepeti.
In 2016, Just Eat, a UK based carryout operator, acquired La Nevera Roja.com, a Spanish online ordering platform. In 2015, the company acquired another online meal portal, Menulog to boost its delivery and takeaway food market growth. As of August 2016, Just Eat has presences in more than 13 countries across the world.
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Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services.