The Benefits of Promotional Custom Pens

Businesses invest a lot of money in promotional items. In fact, businesses spend billions of dollars per year investing in promotional materials. If you’re a small business owner looking for the most cost effective way to purchase promotional goods, consider buying custom made pens. When you order custom pens online, you’re making a wise investment that can expand your reach and promote your name.

Building Goodwill

Pens are popular giveaways, so when you hand out a promotional pen to a friend, colleague or possible business client, you’re building up goodwill towards your business. Even with advances in tablet technology and cell phones, writing on paper is still a common, everyday practice. So giving a pen is a handy way to provide them with something they’re almost sure to use. The act of gift giving can also promote a positive image of your business. Leaving a recipient with a fun gift will help promote a good recollection of your company.

Budget Friendly

Aside from pens’ usage, pens are one of the most popular giveaways because they’re easy on the pocketbook. Think about all the different promotional methods you could use. Most of them entail substantial investments, such as filming a television commercial, erecting a billboard or engaging in outreach on the internet. When you order custom pens online, you’re not just receiving budget friendly promotional material, you’re also saving money that can be used on other business matters or perhaps other marketing avenues. Better yet, you can supplement your pen giveaways by buying other materials like small notepads, cups or key chains to go along with them.

Target Your Audience

When you’re working to promote your brand, you may have to do a lot of traveling to different events, such as trade shows, professional gatherings, fairs, or product launches, and you don’t want to bother with transporting big promotional materials. Promotional items that are small in size can be transported across the country in big quantities, which allows you to more easily target particular audiences and communities. This makes pens particularly ideal. Not only that, you can order custom pens online in different styles that are sure to appeal to your target audience. Consider whether your client would be happier with a brightly colored pen or a classy, sophisticated wooden pen.

Leave a Lasting Impression

Promotional pens have the potential to be used for a long while. Your custom pens may even be placed prominently on the recipient’s office or home desk. Not only is the recipient likely to be thinking of you each time the pen is used, but other people that come by will be able to see your name and company logo on the pen, which could provoke a possible conversation about your business or rouse their curiosity to check out your company. This can help increase your reach even after you’ve given away the pen.

Businesses invest a lot of money in promotional materials because it works. When you can invest your money into promotional goods in a cost effective way, such as ordering custom made pens online, your business will reap even greater benefits.

Kevin Smith is a writer and an avid reader. He writes about business, marketing, health, pets, or relationships etc.