Do You Have A Digital Marketing Strategy Yet?
Posted: Apr 28, 2017
To hack the digital market you’ll need a solid digital marketing strategy. But before you get there, you’ll want to ensure your infrastructure is ready for a thriving online adventure.
The last few years have seen businesses work towards perfecting their mobile access. Even more are coming up with apps for easy navigation. Once your site is available on mobile at a decent loading speed (2 seconds is perfect, but you can push it to 3) then you’re good to strategize. To move to the next level here are strategies you’ll need:
Set A Goal
You will need a goal, which a marketing agency in London or wherever you’re based in the world can help you formulate. A strategy will help boost your sales and online presence.
The best way to attract customers to your website is by creating interest thereby spiking their interest.A marketing funnel means mapping out your customers’ journey from the moment they come to your site. The funnel will track their movements and eventually lead to sales.
Call to Action
It isn’t enough to attract people to your website, without giving them a way forward. While they are still drawn to the idea you just pitched, you’ll need to give them a call-to-action (CTA). CTAs basically lead visitors to the next part of your website where they can access the services you promised them. You can direct them to your homepage; prompt them to subscribe for more information or a ‘Contact Us’ page.
This is undoubtedly one of the more important parts in your overall digital strategy. You will need people to move your digital agenda. How will you attract masses who you could finally convert to sales?
- Create Quality Content
Content will get people to your site and keep them coming for more. It has to be in line with your services and relevant to your market.
Optimizing your website gives it a higher rank on search engines, which will make it easy for visitors to find you. Keyword placing also plays a major role here.
- The Mighty Social Media
Social media has killed and flourished many businesses in equal measure. The catch is knowing how to use your digital strategy to your advantage. It won’t matter how good your plan is on paper, your execution is what will determine the success or failure of your business.
For more information about digital marketing strategy, visit this website.
This article is written by James Belly. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clear your doubts on small business marketing.
He has got into writing professionally and uploads regular informative articles.