5 Useful Wordpress Web Design Checklists

A website is one of the most important marketing tools your business can own, as it works as an online representation of your brand. Your business website is also the first contact potential customers have with your business. Therefore, the design of your business website should be exceptional and built to the latest standards. However, the process of building a website is not easy, which is why it is important to have a guide to tell you what essential features and elements you need to have included. Below is a checklist of the most important web design elements, which can help you ensure that design of your business website is perfect.

1. Logo

A logo is an anchor for your business’ brand, and it is one of the first things that internet users will notice when they visit your website. A good logo can also help you to gain the trust of the users and establish instant brand recognition. The logo is thus one of the most important design elements and you should make sure that it appears on your website design.

Therefore, before the start of your website design project, you should choose a good, unique logo that can represent the image of your business brand. For the best result, you can consult with your web development company, or even have them design a custom logo for your business.

2. Content

Of all the website elements, content is perhaps the most important; it lets your visitors know what your business does and the solution it offers. The content is also very instrumental in converting potential customers, as it persuades them to take the intended action. Therefore, when you are preparing to have a business website designed, one of the most important elements you should consider is the content.

For the best results, you should make sure that you have unique, high-quality content that provides your website visitors with all the information about your business. For example, your website content should feature;

a) A services page detailing all the services you offer

b) A product page

c) An "About Us" page

d) A brand story

e) Testimonials and reviews

The content should also be diverse (text, images, videos, etc.) and be presented in a nice manner so that it is easy to read.

3. User-Friendly And Mobile-Friendly Design

A great user experience helps to ensure that your users have an easy time on your website, thus encouraging them to stay longer, which makes it easy for you to convert them. When you are having a website designed, user experience should be one of your major concerns, and you should make sure that your site is created with a simple design that is easy for the users to use and navigate. For added user experience, you should also ensure that the design is responsive, thus allowing users to access it using a range of devices – including mobile devices.

4. Content Management System

A content management system allows you to manage content on your site and update or change it easily without having to go back to your designer and developer. The content management system is thus one of the most important design elements, and you should make sure that you choose a good system. Currently, WordPress is one of the best and most popular content management systems, as it is easier to use and manage. Therefore, when you are preparing to have a website designed, you should look for a good website building company that offers Wordpress Website Design.

5. Search Engine Optimization (SEO)

Having an attractive, well-designed website is great for your online business, but it will not be of much help to you if potential customers cannot find you online. Therefore, when you are having a website designed, you need to invest in a great SEO strategy that will help to optimize your site for search engines, thus making it easy for potential customers to find you. The SEO strategy you chose should be diverse, featuring both on-page and off-page SEO. In case you are not sure about how to proceed with the SEO, you can have your Web Development Company create a good SEO campaign for you; website building companies offer SEO as an add-on service.

Natasha Golinsky is the Principal and Lead Project manager at On Purpose Projects, a leading Web Development Company Vancouver. Find out she and her team can help you with Web Page Design in Vancouver here.