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Top factors to keep in mind while packing the food product

Author: Mukesh Kumar
by Mukesh Kumar
Posted: May 16, 2017

Company owners around the world believe that food package is as important as the product itself. It plays a significant role in branding a product. It shows the uniqueness and differentiates products with their competitors. A food marketing services company knows the essential ingredients for a successful and effective design. They know how to make a brand successful through packaging and make it stand out and get ahead of its competitors.

Key points to keep in mind while packaging

1. Show the benefits

Many brands try to show how easy the product is to use or how good it tastes. Instead of showing these things, focus on what it does for the customer. Customer centric branding is the key to better sales.

2. Check your competition

Do you know that where will be the package displayed? Know the place in the store where the food product will be placed. Understand the competitor’s strategy and learn their marketing tactics. Knowing the competition will help in rising above it.

3. Multiple designs

Don’t stick with one design. Consider some different prints and choose the best out of them which stands out of the crowd. Eye-catching prints can be chosen by taking feedbacks from consumers. Response from customers can help in choosing the best-looking design out of multiple packages. Test distinctive designs until the best design is found.

4. Quality of design

Food and beverage packaging design should be of best quality. Food marketing companies use the best quality printers to make the product as appealing as possible. The quality of printing is the reflection of the quality of the product.

5. Targeted audience

Knowledge of customer base is utmost important part of food marketing. Find out who fits best in your target audience. Are they kids, youngsters or other people in special age bracket? Understanding of core audience will make all other package decisions easier.

6. Package outlook

Consider a colour which will help the product get noticed. Many companies choose one major colour to help them stand out and create their brand. An established colour will give tough time to competitors because if they use it then it will look alike which is bad for the competitor in long run.

7. Brand name

Highlight the brand statement in front of the package. Food branding will create a statement that will make the customers know the features of the product and how will they get benefitted with it.

8. Information on package

Choose words which help the targeted customers understand the fact that the product can fulfil the need they are looking for. Give all the information of food product like ingredients, how to use, cooking instructions etc. Discounts can also be highlighted on the package as they are a key factor in increasing the sales.

Not sure where to start? Consider taking help of a professional. The package is the first interaction with the customer so put your best foot forward. Invest wisely in packaging design as the cost of the package should not go beyond the assigned budget.

About the Author

Author is presently working as self employed. He enjoys writing about education, tourism, science and technology.

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Author: Mukesh Kumar

Mukesh Kumar


Member since: Jul 02, 2013
Published articles: 78

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