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Automate Your Marketing Effort With Identity Management Platform

Author: Bonny Jones
by Bonny Jones
Posted: May 17, 2017

"Knowing customers deeply" is the new mantra for a successful business. Businesses who know their customers well are one step ahead of the competition. But in this technology-oriented world, the competition is very high. Every business is trying to update itself with new and trending technologies so that they can offer the best experience to their customers. Today, every enterprise is using several types tools to get deep insights of customers.

Some greatest challenges that businesses are facing while knowing customers.

Not segmented data: One of the greatest challenges that businesses are facing is not getting segmented data. Users are accessing online services through several platforms. This creates lots of difficulties for businesses to know the real face of the customers.

Incorrect data: Businesses seeks that help of several third-party data providers to drive data of the customers. But most of the time they end up with fake and wrong customers details. This leads them to create wrong marketing strategies.

Unprofiled data: Let’s suppose, a business gets success in driving reliable first-party data of their customers. But still, having a heap of data is not enough. To gain more customers and leads, you need to profile all the data you gathered.

Managing data: This is the another one of the most important challenges that businesses are facing. They have their own in-house team to manage customers data. But from the security point of view, the approach is unhealthy. The hackers can easily target in-house practices.

But don’t worry, the article explains a solution that helps businesses to overcome all the mentioned challenges.

There is platform named customer identity and access management solution that is becoming very popular nowadays among businesses.

Here are some benefits of having the platform.

Makes authentication simple: Generally users have to face lots of difficulties in login to a website. They have to encounter long registration forms. cIAM platform offers services like social login, single sign-on etc. that make the whole web-authentication process not only one click but also easy.

Drives first-party data: The data derived through the mentioned methods is highly reliable and first-party. And first-party data is an important factor for a business.

Provides single customer view: As I stated earlier, users are accessing services using multiple channels. The cIAM platform centralizes all the data of the users to create a unified persona.

The cIAM is a platform that not only improves users experience by making authentication simple but also helps businesses in managing customers data, profiling customers, and getting deep insights. So, don’t wait and implement the solution as soon as possible to gain the maximum profit.

About the Author

Hi, I am a huge lover of technology, especially when it relates with marketing.

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Author: Bonny Jones

Bonny Jones


Member since: Jan 24, 2017
Published articles: 28

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