A1 Tips for Customer Engagement on your Ecommerce Website

User engagement makes a great deal for e-commerce websites. Here are some key points that help to keep customers engaged on ecommerce websites.

You must be pondering that why we press so hard on the customer engagement matter? Don't you want to offer your customers something to hold onto about your brand? Definitely you do. User engagement is the foundation on which the success of your brand depends. User engagement leads to frequent visits, frequent visits leads to brand retention, brand retention leads to brand loyalty and this brand loyalty leads to increased sales and more leads. Tell your Website Designing Company to embed these feature while designing your ecommerce website.

Social Media Optimization: In this era of social media boom, one can think of numerous ways to keep customers engaged and satisfied. Blend in the different elements of renowned social media sites on your website which can peak the customer engagement on your site. Social media is all about socializing and sharing. Imitate this consumer behavior pattern and incorporate these features into your ecommerce website.

Clustering: When we shop online, what is that one think that we often look for? A dash of reality. Adding a pinch of happy coincidence and the feel that comes from being in a shop can seal the deal. Adding piles and piles of product or clustering wouldn't sound necessarily good in navigation or in stores but is a foolproof way of enhancing your merchandising experience. And well it is all about encouraging people to see outfits rather than pieces (in apparels).

Customer Participation: Giving customers chance to contribute can skyrocket the customer engagement on your website. They want their opinions to be taken into consideration and you can provide them with that luxury. Give them the leverage to criticize or appreciate your brand. Customer participation on your website could be of numerous forms like comments on the blog, product reviews or ratings.

Personalization: Give customers power to play with your website. Allowing your customers to visit OurEcommerceWebsite.com and convert it to YourEcommerceWebsite.com is what customer is god is all about. It can either be initiated by "Customer personalization" wherein you permit customers to alter settings and change the look and feel of the website. Or you can incorporate "Automated Personalization" wherein based on the customer preferences, click stream, order history, search history and wish list you could modify the way your website appears and interacts with that specific customer.

New Categories and Filters: Well it is true that you don't want your customer to keep switching between varied categories and filters, but there's a lot that can be done to invigorate the browsing experience. Incorporating filters like "search by reviews" or "search by colors" and categories like "Sale", "Discount", "What's New" can easily attract customers to explore these options and increase the dwell time.

Channels of Communication: If you able to organize and manage them properly, incorporating multiple channels of communication can help mushroom customer engagement and satisfaction. Some of these could be email live chat, blog, Facebook page, Twitter account, Pinterest account and so on.

Well least you can do is try and incorporate these steps to boost customer engagement on your website, the rest is good marketing.

Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.