Five Growth Predictions of Digital Signage Industry in 2017

Digital signage industry is growing in leaps and bounds. The culture is being adopted by smaller companies as well to make a big impact. Market experts believe that 2017 is going to bring a huge turnover, as much as $13.8 billion to the industry, which basically means almost all the businesses like the restaurants, pubs, stadiums and hospitals too are looking forward to taking on digital signage for giving a unique identity to their business.

It is not just about gaining the consumers’ attention towards your business, it is a form of advertising, passing on the information to the customers, updates, and deals there are lot more that goes into that pixelated digital signage. Here are a few predictions on digital signage that can bring a revolutionary change to what it can offer.

• The general outlook of the consumers always keeps on changing. It varies with the current trends in the public. However, based on the data on the customer consumption, the digital signage can help to broadcast the deals on those commodities through digital signage.
• It all depends on how you get into the minds of the customers, how you make them think about your product. Use your imagination and let your thoughts run wild. Today is the day of 4k resolution video screens and zero bezels, which means seamless integration from one image into another. It is all about the Direct View LED, which is taking the digital signage world by a storm. Direct View LED accounts for the features like the high brightness of 8000 nits or more, viewing distance can be hundreds of feet, based on the viewing angle, the brightness fall-off and colour shift adjustment, hassle free maintenance as the LED displays can last you through 100,000 hours and even longer with regular servicing.
• After the interior videos, the Direct View LED panels give the retailers a chance to indulge on exteriors video screens to broadcast the information that the onlookers might find captivating. The pixel pitch Direct View LED displays will give digital signage a chance to display in highly lit locations.
• The multi-touch screen digital signage can bring a phenomenal change in the consumer satisfaction limits. Almost like speaking to a customer service representative who explains about the various products available with the retailer, the touch screen signage can take you on a tour through the variety of products offered creating a brand-awareness and thereby increasing the sales. Observers are looking at $8 billion market share for multi- touch screens by 2020.
• Looking to setting up the deals or offers across all your stores in the area? Something like (Unistrut Menu Board) UMB "no assembly required" series can offer a speedy setting up of digital signage with minimum downtime across the chains of your retail business anywhere in the world.

Digitized world is nearer than you can imagine as the digital signage

industry has set a pace to grow at a breakneck speed.

With over 5 years of proficiency in signage business, I am currently the director of one of the major signage companies in Hyderabad. At Raghu Digitals we deal with the brand as well as promotional signage.