Tips to Build A Facebook Messenger Chat Bot

As we all know that no brand or business is enacted without a clear strategy, same is the case with chatbots. A handful amount of time and money is invested when creating chatbots but before that, you ought to have a clear strategy in mind.

The list that follows is aimed as a food for thought those who are seeking to create or build a Facebook Messenger chat bot. Since chat bots are an extension of your brand and hence the need is an appropriate representation. Few of the actionable tips are:

Determine the use case for your chatbot: content delivery, commerce, customer Service?

Always begin by keeping an end goal in mind. Chatbots can either guide visitors/customers through a list of steps which will enable them to complete a purchase on your e-commerce website or they can serve to provide movie reviews and recommendations based on user search preferences. Either way, the end goal will prepare you for how much time and energy you are required to invest for a certain kind of chatbot.

There are many number of things a chat bot can do for you over Facebook. The more you funnel down the objectives you expect it to serve, the easier it will be for you to design one. If it is to simply enhance the customer services experience when the user visits your Facebook page, ensure a bot speaks as any human would to another.

Define your audience!

Once you filtered down your use for the chat bot you are about to create, decide the audience type it will cater to. If the intent is to acquire customers, the procedures would be different. If you are seeking to reaffirm your audience’s trust in you, the workings that would go into its creation would be a tad bit different.

However, according to one study, the cost that goes into acquiring a customer via Messenger is relatively low. You can check for dissertation help online. It is primarily because the Facebook space with respect to customer acquisition is nascent so it is better to put that bot out there before everyone swoops in to get that piece of the pie.

Create a "voice" for the chat bot

Next step is adding a personality for your chat bot. By adding a voice to your chat bot means the way it will address your customers. It could be how it approaches when the customer is on your site. Does the chat bot greet with a "hi", "hello", "hey" or "how do you do?" It does not mean you should trick your users into thinking that your bot is human rather add some traits to it which reflects human behavior such as humor.

In this manner, people will be able to relate more with your chatbot. Once the voice for your bot has been established you can then come up with the content you want to deliver via bot’s means; text, or an amalgam of text, images, videos and emojis.

Determine what data you want to track ahead of time!

As stated, your chatbot can do a number of things for you among which is tracking things down ahead of time. Chat bots are a very powerful vehicle for gathering data on users and it is imperative that the chatbot is launched as early as possible so as to gain the upper hand in the research.

Assign what piece of information you are interested in and your chat bot will ask that same question to the user. The questions couldbe to figureout where in the world largely people reside in those who interacts with your brand page on Facebook. It could be achieved by asking them for their zip code and so on.

If you are a fashion brand you can tap into their shopping preferences by having your chat bot ask them about shoes in different styles and looks by showing them pictures of it. This way you chat bot can gather consumer insights for you. Same rules apply if you are a food brand and so on.

Figure out your marketing plan It often is an afterthought, but in my opinion, it should be designed from the onset so your chatbot can be marketed to the desired audience and in an efficient manner. If you don’t, you won’t be able to engage the users through social media or via your online presence.

Joe Pirest is a tech savvy person. He is a foodie and loves to travel. You can follow his blog and can also reach him for updates via his Twitter handle.