Top 5 Tips to Get your PR Shared More Often after Press release Submission

The biggest misconception that you can probably harbor while crafting a press release is that your readers are your primary target audience. Let us break it to you – They are not! It’s the journalists that you have to woo in order for your press release to create a buzz. Getting their attention should be your top priority and it should reflect in your efforts as you write a release.

To get maximum possible shares for your release, the journalists must believe that you have a great story. In this article, we would discuss tips to make your press release impressive and more appealing to the correspondents, so much so that they just can’t resist sharing it with the readers.

Pick a News-Worthy Subject

Thousands of press releases get ignored everyday just because their subject is not news-worthy. The topic of focus is not something the readers happen to care about. Creating such press releases is a total waste of effort and time. A new product, winning an international business award, company milestone, or promotional deals, etc. are the right kind of topics that would interest the readers coming from various walks of life.

Use Supporting Media to your Advantage

It is a well-known fact that a piece of information becomes exponentially appealing if it involves multiple senses. Using just text to put your point forward is going out of fashion. Press release writers are trying to engage the audience in a better way by using illustrations, photographs, videos, infographics, etc. Such media makes it easier for the readers to understand what you are trying to say, and fast. It keeps them interested for several minutes as compared to PRs with just plain text. So when you are doing the press release submission remember to use interactive content to naturally drive increased share abilty.

Emotionally Appealing

A good press release is the one which invokes an emotional response among the readers. It sparks their curiosity about the subject matter, which makes them want to read till the very end. You have few seconds to catch the readers’ attention and that can be done by writing a compelling headline. A promising headline would compel the readers to click on it and go through the article. For example, the "Top 10 Ways to Create a Winning Business Idea" helps you tap into the readers’ aspiration to have a breakthrough and become successful.

Use Action Words

Use dynamic vocabulary that reflects action, especially when using verbs. A sensational headline would fetch you more views than plainly written sentence. However, make sure your release and headline are matching. A headline no matter how dramatic can ruin your reputation if it’s misleading. See the difference yourself.

Researchers tell you ways to quit smoking in 3 simple steps

Researchers reveal a 3-step secret to quitting smoking fast

Now you see that ‘reveal’ sounds more intriguing than ‘tell’. It makes the readers think of it as a mystery and want to read the article. The word ‘fast’ addresses their need to quit smoking ASAP and lead a healthier life.

Don’t make it Sound like a Sales Pitch

This factor is the most important one from the viewpoint of the journalists. You must understand that their responsibility is to share highly informative releases and not assist you in making sales. Even if you write about a new product, do not make it sound like a sales pitch. Keep it very objective and edifying. Address the problem of the audience in very gracefully, introduce them to the new product AKA the solution, and list its benefits. When it comes to creating a sense of urgency, the post getting shared thousands of times will fulfill the goal.

Before you submit press release just ensure that all these points are taken care of to ensure share ability and maximum results.

There are certain triggers that promote content sharing. The content that fails to address these triggers fails to get shared. Here are some tips to produce more shareable PR that will drive maximum results.