Ways to Improve Your Marketing Videos

If you’ve jumped on the marketing videos bandwagon and tried your hand at producing videos for marketing purposes, you might be disappointed to realize that the videos aren’t being watched as much as you’d like. When you’re looking for ways to boost views and connect with a larger audience, consider the following tips.

Hire a Professional Voice Over Artist

It can be tough to produce high quality videos when you’re working on a tight budget. However, it’s important to find someone who can provide narration in the ideal tone so viewers are instantly drawn in. If you’re struggling to find someone in the office with a compelling voice, opt for hiring professional voice over services. Instead of wasting your valuable time creating low quality videos that no one will watch from start to finish, spend a bit more money on professional voice over services that will noticeably upgrade the appeal of the marketing videos.

Keep It Short

Studies have shown that the average viewer will quickly click away from a video if it’s longer than one or two minutes. You’re excited about the superior quality of your product or service, and it can be tempting to tell your audience all about it in a detailed video. However, if you’re hoping to get more views that capture the attention of your target audience, make every effort to keep videos brief and engaging. When you use professional voice over services in addition to creating short videos, it’s likely that you’ll enjoy an increase in sales.

Create Useful Videos

If your product or service is a little complicated to understand, it may be beneficial to show your views a demonstration. Creating how-to videos is a great way to show your viewers that you care and how your product or service can improve their lives. In addition to creating how-to videos, think about what’s special about your company and use the company culture to create niche videos that your audience might enjoy. If you’re a young and fun company, consider making funny, attention-grabbing videos that viewers will want to watch again and again.

Encourage Viewer Participation

Short videos that immediately draw in the audience with an appealing voice can be effective in landing new subscribers for your channel, but it can be even better for your business to encourage viewer participation. For example, if your company sells a clothing line, encourage viewers to create their own videos showing off their product from your brand when they order a new item or two. You can encourage this type of participating by offering fun prizes and drawings for tagging the company in their social media posts.

Include a Call to Action

Some of your marketing videos should be light-hearted and fun, but keep in mind that including a call to action is still needed in at least a few of your regularly scheduled posts. When you create videos that are engaging, useful, and tell a story, your viewers will feel motivated to act, especially if you include a clear call to action at the conclusion. Even a simple banner that they can click on to redirect to your website is an effective way to boost sales.

Kevin Smith is a writer and an avid reader. He writes about business, marketing, health, pets, or relationships etc.