Tips to Speed up Your Website Loading Time

With the launch of Google’s AMP project, the debate over page loading time seems to have acquired a new ground altogether. Everyone seems to be in a maddening frenzy to optimize their site and reduce page load time. But why should you care about it? Page load time decides whether a visitor on your site will explore further or not. In fact, more than 83% visitors expect a web page to load in 3 seconds or less otherwise they leave.

In addition to losing out on page views and traffic, your ROI and conversions also decline if the page doesn’t render well. Just 1-second delay in page load time leads to 11% fewer views, 16% decrease in customer satisfaction and 7% loss in conversions.

Here is what Website Development Melbourne companies can do to speed up the loading time of your website.

Compressing the web page - Large pages with high quality often require more memory spaces. So these pages are slow to load. The best way to reduce the memory space is to zip them using a technique called compression. This reduces the bandwidth of the pages thereby reducing the HTTP response.

Minimize HTTP requests – 80% of the website’s loading speed is spend on downloading different pieces such as images, style sheets, scripts and flashes. This being the case, the easiest way to improve site speed is to simplify your design. In order to reduce or simplify the design start a campaign that reduces the number of components of each page.

Image optimization – For an image to be optimized web developers have to consider the following three things, size, format and src attribute. Using image edit tools they adjust the image size. Next is the format, it is best to use JPEG format for the images. Once the size and format are right, make sure that the code is also right. For this avoid empty image src codes.

CSS delivery optimization – CSS make your page attractive. Generally, the CSS is added in two ways. An external file, which loads before the page renders, and inline, inserted in the HTML document. Mostly, external CSS is preferred because it reduces the size of the code.