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Step by Step Guide to Conversion Rate Optimization (CRO)

Author: Gurjeet Singh
by Gurjeet Singh
Posted: Jun 09, 2017
conversion rate

This step-by-step guide will help your business convert passive website visitors into active visitors that find your content engaging and product listing interesting.

Through this blog we would help you chew the basics of conversion rate optimization before we let you ingest the entire bite. What is Conversion Rate Optimization, why it is important, when is conversion rate optimization appropriate for your business and what CRO strategies you can employ to drive more leads and sales to your website.

Top Website Development Company Delhi, Web Solution Centre, through this guide will walk you through the concepts of Conversion Rate Optimization (CRO) and help you design your own testing and optimization strategies. You'll find blog-full of useful information that will help you enhance the overall performance of your website, including optimizing your landing pages, improving user experience and interface and other SEO services that you'll need to be successful.

So let's start with the most basic question of all,

What is Conversion Rate Optimization (CRO)?

There are number of passive visitors on your website, do you want them to just roam around your site and leave or you want them to explore your other pages and become a more active visitor. I reckon the latter would be the answer. And that's what we aim to achieve with conversion rate optimization. Many websites are designed with the purpose of converting website visitors into customers. These conversions can take place anywhere on the website- on the homepage, pricing page, blog, and landing pages. Therefore all these pages can be optimized for a higher number of conversions. Hence, the entire process of optimizing those conversions is what CRO necessitates.

Conversion Rate Optimization (CRO) is a wide and untapped area for marketing teams, and you might be amazed to know what positive results it would garner when optimizing your website for conversions.

When to Carry Out Conversion Rate Optimization (CRO) in your business?

The best time to employ CRO is when your sales and marketing engine attract website visitors who consistently convert into leads for your sales team.

Most businesses have a limited demand for products and services, so it is crucial that they extract the most out of existing web traffic. Tools like Google's Global Market Finder Finder help you monitor online search volume to give you a brief idea of your potential customer demand. And once you decide the boundary of your customer demand, it's time to pull up your socks and plan on how to make the most out of your existing web traffic.

There are 3 formulas to help you calculate the results of executing a suitable CRO strategy at your company and what goals to accomplish.

  1. New revenue goal ÷ average sales price = # of new customers
  2. of new customers ÷ lead to customer close rate % = lead goal
  3. Leads generated ÷ website traffic X100 = % conversion rate

In CRO it isn't about generating more leads, but getting more out of what you already have and making it work even better for you.

EFFECTIVE CONVERSION RATE OPTIMIZATION STRATEGIES

Design text-based CTAs within blog posts: It is a good SEO strategy to include a call-to-action (CTA) in your blog post, but sometimes these CTAs fail to attract people to take the called for course of action. In digital advertising today, people consciously or unconsciously ignore banner-like information while browsing websites, giving rise to a new phenomenon called Banner Blindness. This blatant ignorance to ads mated with the fact that visitors hardly read to the bottom of a blog post as they just "snack" on content calls for a new approach.

It is revealed that a standalone line of text linked to a landing page and styled as an H3 or an H4 would convert more website traffic into leads than regular CTAs at the bottom of a web page.

Incorporating Lead Flows on your Blog: Another CRO test you can run is incorporating lead flows on your blog. They are generally high-converting pop-ups designed to garner maximum visitor attention and offer value. Out of 3 possible choices - slide-in box, drop-down banner or pop-up box- you can select the one most suitable for your business. While planning an Ecommerce Website Design In Delhi you can surely employ this CRO strategy for later.

According to a study conducted by HubSpot, Slide-in box is the most successful lead flow with 192% higher click through rate, and 27% more submissions than a regular CTA at the bottom of a blog post.

Learn to incorporate lead flows to your blog posts and significantly increase conversions on your website.

Test Your Landing Pages: Landing pages are an important weapon on a modern marketer's arsenal. A landing page is a place where a passive website visitor becomes a lead, or an existing active visitor engages more deeply with your brand and thoroughly explore the nooks of your website. Since these landing pages are crucial for your website, it is imperative to run A/B testing on them to get the most from them.

A/B Testing is comparing two versions of a web page to see which one gives a better conversion rate.

But what should you A/B test? You can test website copy, content offer, image, form questions, and page design. Check out this Beginner’s Guide To A/B Testing and A/B testing calculator.

Add Messages to high-converting Web Pages: It is now possible to have a constructive chat with your website visitors in real time. Yes, to increase conversions, you can incorporate messaging capabilities to high-performing web-pages such as product or pricing pages, so that leads convert rather than leave. You can also make chatting action-based in case the visitor is struck somewhere, you can offer help and answer queries they may have.

Optimize high-performing blog posts: If you've been blogging for more than a year now, there are likely to be some blog posts that outperform others. Optimizing blog posts can help you enhance your conversion rates. If you want to attract more website traffic to your blog posts, you can do that by optimizing the content for search engines or updating already posed blog posts to ensure that they are fresh and relevant.
About the Author

Mr. Gurjeet Singh is a freelance web designer who loves to spread his knowledge through his proficient writings.

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Author: Gurjeet Singh

Gurjeet Singh

India

Member since: Nov 19, 2014
Published articles: 30

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