2018’s Content Marketing Trends Impacting SEO Company in India

With plenty of websites and internet marketing campaigns live in the cyber world, it becomes highly difficult for corporates to manage, maintain, and sustain their presence in the online world. The ever-changing content marketing trends put business projects, online promotion strategies, and website positioning in great dangers by implementing newer strategies and making the current ones obsolete with no prior notifications. In a highly competitive world, where things may change within a few hours, it becomes highly important for companies to understand their SEO plans and make them highly flexible to cope-up with the changing trends. Read the sections below to know how 2018’s content marketing trends may impact your SEO strategies and make them useful:

1. Live Streaming is the Key to Success

Since modern users are fond of videos and interactive content, text and infographics may lose their importance in the upcoming years. Most of the social media sites and networks are actively introducing easy-to- use live platforms that can be used for featuring new products, introducing new features or technologies, and even offers tours and tutorials in a highly interactive manner. If studies are to be believed, nearly about 74% of the web usage in 2017 has been covered by video. It clearly depicts the positive impacts of live streaming on the modern content strategies, thus, gives indication to media houses for adopting the change to maintain their presence in the modern world.

2. Virtual Reality is the Next Big Show

Giving touch time to any proficient SEO Company in India, the newer advancements in the media technology and cyber world is a great threat to their current business strategies. Virtual Reality (VR) is one of the newest technology advancements that are acquiring the modern world with an enhanced experience. Contributing to a major segment of digital marketing, VRis being used to by adding a fun and excitement angle to its branding approaches. Currently the technology and its associated gears are new, thus, it is quitter costly, but in a few years, it will start working as an efficient tool of marketing and branding. As per the big businesses houses, it has been predicted that the technology is expected to generate revenue of around USD$ 5.2 billion by the end of year 2018.

3. Email Newsletter

Newsletter has always been used as the most powerful tool branding, promotion, and even connecting with your potential customers. It is widely being used by both B2B and B2C marketers to build a strong foothold of a product/service in the domestic or global marketplace. Hiring any proficient SEO Company in India will help your draft world’s best email newsletter with a potential to reach masses within a few minutes. As per a detailed report published by a research firm, it has been observed that around 205 billion emails were used to inform customers about new products and services, and the number is expected to reach 246 billion during 2018-2019.

Naveen Gupta is a renowned advertising and branding expert at Fuel4Media Technologies working with the best SEO Company in India from past 15 years.