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Is Video Marketing the Future of Content Marketing?
Posted: Oct 18, 2017
The last decade has seen a significant change in the digital landscape with people gradually going past their desktops and laptops to search the web and interact with content. Today, they are searching the content in their smart phones and tablets. So, one can say that the digital technology has helped people come closer to rich content by being available to the people at cheaper cost which has virtually no limitations on how, where and when people can get the content. Also, in today’s business dynamics the entire content landscape has changed as the content that connects with the audience only succeeds, i.e. it should fulfill what the people want and how they want.
This changing landscape of the content demands corrective measures such as investing in high quality forms of content like video marketing. In today’s cut-throat competitive world, video marketing is the only medium that can deliver true value to the consumers in the form of rich content. Why? Let’s have a look.
Numbers Prove Video Marketing is the Future of Content Marketing
If you’re still not convinced that video marketing is the way to go, here are some of the points that will make you think so:
- Videos, especially
With the aforementioned points, one can easily conclude what prowess does video content carries over simple content. Today, it’s one of the quickest growing and in demand medium for many businesses having corporate video production in mumbai. Product/Service videos have one more major benefit for digital marketing companies while they look to promote their brand which is the high recall value. Majority of the customers remember a video that they’ve watched rather than an article or blog they’ve read. One of the biggest strengths of any video is the high level of visuals that attract the eyes and mind, which implies that it’s easier for several users to remember than just text based content.
Today, video marketing is used by several small and big companies as a tool to market their brand and the recent trends also suggest that this type of marketing is here to stay and would be the future of content marketing due to enormous benefits it carries.
Joe Pan is an AD Filmmaker in Mumbai having immense expertise and experience in Corporate Video Production in Mumbai. Having worked in this industry for several years he leads Pansworld to the best of his ability.