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5 Secret Design Techniques Applied by a Packaging Design Agency

Author: Karan Gupta
by Karan Gupta
Posted: Jun 30, 2017

Brands have to dedicate a substantial part of their budget towards branding, and packaging design is a very critical and complicated process. Creating a brand identity takes a lot of effort, and marketing experts must study and analyze a number of variable factors before finalizing a particular design. This includes studies about different elements of human consumer patterns, the case studies of similar product designs, as well as extensively exploring the relatable target market. In the overall creative process, there are certain secret design techniques that are necessary to help finalize a successful product packaging solution.

Here are 5 secret design techniques applied by a capable packaging design agency before the products hit retail shelves -

  1. Identifying With the Target Market: One of the secrets to guaranteeing market success is to identify the target market very carefully. The person purchasing the product may not be the person using or consuming the goods, so it is important to ensure that the design takes this factor to consideration. It is also very important to survey the actual market scenario very closely to reveal more subtle factors that may entirely change the product placement strategy.
  2. Relating Different Products from the Same Brand: If you have several products representing the same brand image, the packaging design agency must be able to relate different designs with the same product. However, it is also important to consider certain critical factors of consistency that play a huge role in brand identity. While the designing needs to be versatile, the themes must also relate to a consistent identity.
  3. Label Content and Visuals: Brands can categorize two distinct kinds of customers - "consumers" and "pro-sumers". A consumer usually purchases a product based on instinct and may not actually be faithful to any particular brand. A Pro-sumer on the other hand, will actually give effort to read the label content and relate to the representing visuals. While the label studying pro-sumer may seem like a more difficult set of customers, they actually introduce products to more people if they are satisfied with the purchase.
  4. The Element of Surprise: Even the people with the most selective buying habits are ready to explore if they can be subtly enticed to a particular product. The element of surprise in this context is not always about offers and aggressive marketing strategies; but more about changing the visual identity. Product rebranding is one of the most notable strategies that depends on the element of surprise to boost sales and market reach.
#5 Balanced Versatility: Brands would rarely change their logo, but versatility in representation is a very important consideration for a packaging design agency. The consumer must be able to relate your company logo and the promise of a competent brand; and this often means making sure that design changes are not too drastic. Just how much to change a theme is a matter of carefully analyzing the competition and determining a balance in the versatility.
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Author: Karan Gupta

Karan Gupta

Member since: Oct 27, 2015
Published articles: 83

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