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Ways of Writing a Better Content for Text Marketing
Posted: Jul 06, 2017
Connecting a user through text marketing is not like easy as it sounds. Although, SMS marketing is needful and becoming popular among businesses. Content always matters. It matters what you have written in the text? How long your text is? Is the text content is relevant? Is your content is specific? These all questions should be in your mind when you are doing Mass SMS Service because text marketing would not worth without an effective content even you are consistent in sending, doesn’t matter. Sending SMS consistently is important to maintain connectivity with users but content matters too. What have you written in the text is important?
So, let’s talk about the ways of writing a better content for text marketing. These are:
Briefed and focused, your text content should be briefed and focused. Target your audience and speak directly to them. Simply define each and every benefit of deals offered by you.
Avoid special characters; your text content should be without hype, slang, and abbreviations. Your text might seem like spam after using these special characters and customer will never read or even they delete it. Your brand may have bad perceptions and destroy your campaign.
Identify yourself; identification is important in the text. If you will not mention your brand or company name, how users will get analyze where they need to come to take offers? So, it is important to clearly identify the name of the brand to avoid the spam treatment.
Feel your consumer special; make your consumer feel special because of you. Give them options and ways to reach your offers. Try to add special feeling always in your text. Otherwise, they may not be like to receive any future texts from you.
Greet your customer; always greet your customer in the beginning of the text. Try to make them engaged and reading on.
Be specific, having a specific content for text marketing is important. It’s like, if you are talking about any sale then be specific for their date and timings or details of the sale i.e. 50% sale, etc.
End your text with a button of Call to Action, your text must have this button. This button is a key to a strong call to action is simple and direct wording. For an example, "Visit the website" and "Call us now".
All these above ways are written to clear all doubts of businesses related to the content for the message marketing. An effective and correct content is important for SMS marketing of any business. Whether text marketing for small or large. What you have written always matters either you are doing SMS marketing or Bulk Emailing Marketing. It is like, if you have written too long, no one will read, if you have written too short, it will never make a user interested. In short, quantity, quality, and what have written are matters in SMS marketing.
Everything is in your hand, just grab it, and do it.
Hi, i am Kirti Arora and i writing on behalf of