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Social Media Video Content – The Ultimate Factor for Your Success!

Author: Alper Kasap
by Alper Kasap
Posted: Jul 12, 2017

What happens when we think or hear about the term Social Media Videos? Well, it is a term that links us with the entire world where everyone is able to see or know us through this strong mode of communication. In the modern digital marketing world today, trends and technologies are advancing day after day. And to exist in this competitive world, it is really necessary that one needs to survive and stand out through the various evolving trends or else there are higher chances of falling and losing behind all your targeted audience and competitors in the market. So, in order to survive all these odds, it is very important to think of marketing beyond image ads and try to involve the option of video content in it and see the change. Read this interesting piece of information given below to know why you need to involve more of social media video in your content.

Few Reasons to Convince You!

As per the recent studies have shown online, it is said that video ads are paid highly as compared to the image ads and they are also the highest paid ones in the world of digital marketing today. Since the past couple of years, we have seen that by using social media platforms such as Facebook, Twitter, Instagram and LinkedIn, we have higher chances of growing and the advertising efforts also become a huge success since people are able to see all the recorded advertising stuff through live videos. Thus, it clearly states that the function of videos will not wade away soon and will remain for a lifetime.

Many of us also need to understand that just posting on these social media platforms is not going to make us that famous in a day when compared to uploading a video for marketing purposes. Videos are a strong way to display more about your product and share the message respectively. Videos are the only way which completes this mode of communication between you and the customer. Are you still not convinced? Then let me make it a little more clear through different reasons mentioned below as to why today’s businesses need a lot of video content to be used along with social media and how your audience can be reached through it?

People Learn More From Watching

As per the studies revealed by many of the researchers, it has been showed that individuals try to grasp or remember a product by 30 to 50 percent when they watch a video whereas they remember only 10 percent of a product when they read the content. For example, when we wish to try out a new dish, what is it that we do first now? All we do is just jump on to youtube and search out for the dish we want to make. It is easier to make a dish when we watch it live and are also aware of the type of ingredients used along with the process of how it is being cooked. But when we try to read the same recipe, the first thing we feel is getting bored of reading something huge and long. In addition to this, we find it difficult to remember the recipe in just one go and also we are not that confident of preparing the dish. See, this is how videos help us in our everyday lives. Thus, the studies like always have shown a high percentage of people watching videos since they find it easier to sit back and watch it than wasting their time in reading. It is better to watch something than reading through an image and trying to grasp it for hours together.

If you are not using this, Then you are Definitely Losing Something Valuable

In case you, as well as your competitors, are not using this feature, then I think that is the best time to get ahead of them using this feature of video ads. Six months from now after using this feature, you will definitely be ahead of your competitors. And even if they try to use it, you already might have reached that place which might take those years to reach. This shows the significance and importance of using these videos for promotion and marketing. Thus, videos are the source for a better future in marketing and if you do not get accustomed to it, then you are far away from success.

Hope, I have convinced you to include this feature of video content in marketing your product or business.

Are you willing to include social media videos for the success of your business or brands? Try getting in touch with a2media and get your videos produced with high quality and concept delivering factors today.

About the Author

Alper Kasap is working at A2Media. A Video Production Melbourne based service provider who are creating professional as well as educational videos since many years for business of all types and of any size.

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Author: Alper Kasap

Alper Kasap

Member since: May 18, 2017
Published articles: 5

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