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How Philips Commercial Digital Displays Can Help Your Business

Author: Sally Wilkinson
by Sally Wilkinson
Posted: Jul 17, 2017
commercial digital

Choosing to present information to your customers or potential clients with Philips commercial digital displays can benefit your business in several ways. There’s a range of ways these screens and displays can be used, and each can provide you with different opportunities. Customer Trust

All relationships are based on trust, and the relationship between you and your client is no different. The better they feel like they know you, the more likely they are to trust you with their money and be more loyal to your brand. Philips commercial digital displays allow you to provide as much information as necessary to a customer. This is especially useful in environments where they may be required to wait, such as at a medical clinic or an office.For example, a specialist medical clinic like a chiropractor may provide a simple professional television display with a loop playing. This could include explanations on how their process works, list some information about how the business started, or introduce the professionals that practise there. You can use this to build a reputation and cement your position in the mind of the customer or patient before they even meet you.

Promotion

Philips commercial digital displays can be used to advertise your products and services. Using a display option like a video wall or a professional television near the entry of your building can communicate your message to the customer immediately. This is achieved without the customer feeling pressured by a sales person and can sometimes be more effective than one-on-one contact.

Short Term Messages

Another way Philips commercial digital displays can benefit your business is with short term messages. Sales and limited time offers can be presented and displayed on screens in store. These messages can then be changed regularly without having to go to too much effort and change entire store displays, as with static posters and other signage options.This is a common technique used by real estate agents, as it is much easier to edit a display when a home is sold or a new one comes on the market when using Philips commercial digital displays rather than posters.

Showing Off

Another use of Philips commercial digital displays is to show off work you’ve done before. This is particularly important for the service industries that often do work that will not be shown in store or in the main office. For example, a carpenter may have a main office to work out of and complete filing and so on, but will be unable to display a full deck or something similar here.

Entertainment

Finally, televisions have always been used to entertain and continue to do so today. If you expect your patrons to be waiting for a while, whether that’s in a queue or a waiting room, consider investing in a professional television that can entertain them. You can even break up the entertainment with your own message that appears across your Philips commercial digital displays.

About the Author

Sally is an enthusiastic blogger and marketing manager. She maintains keen interest in progress and development in the marketing and business space.

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Author: Sally Wilkinson
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Sally Wilkinson

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United Kingdom

Member since: Jul 20, 2016
Total live articles: 48

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