How to use Video Marketing effectively for generating leads?

A fact that cannot be ignored is that people draw in more towards visual content over simple text. Many consider it as the natural reaction of the brain as the visual medium is extremely easier to remember. In recent years, the marketing world has figured out the ways to make use of this intellectual process to market which has led to a flood of video promotions. Research says that 40% of the people tend to share the content if they get it in the form of a video. And, out of these consumers 35% tend to comment on the video and more than 50% tend to like that video. Thus, it comes as a unanimous understanding that a video has a higher percentage of reaching out to people than simple text. So, if you are looking to generate more leads for your business then video marketing is the way to go. Quality videos help you get quality leads and thus enhance the growth of your business. Let’s have a look at some of the video marketing techniques for generating quality leads.

Lead Generation with Video Marketing

Video should be appropriate

Creating the right video from a leading corporate video production in Mumbai is the first and most vital thing that goes into a video campaign. You need to consider certain things. The first thing to do is select the type of video you wish to make. There can be various ways to video marketing as you can make corporate videos presenting your services or products. This is considered to be the most best-selling form of video. The next thing to consider is the length of the video which needs to be short and crisp.

If the video is longer then a higher budget is required. Also, if the video is longer then people tend to lose focus after around 3 to 4 minutes, so keeping it short is a good idea. The last is to know your target audience as it is they who would determine your video content. So, in order to make an engaging video you must study and comprehend the likes, requirements and desires of the target group.

Campaign through email video

Even today the old email method is a pretty good way to generate quality leads. A good way to enhance the click through rates is to embed a video in your email campaign. There are high chances of people opening and watching an entire video rather than reading the entire text ad which emphasizes the importance of video in a marketing campaign.

Ensure to Gate your Video

Another great way to generate leads is to create a simple form wherein your users enter their email address or fill up particulars for getting access to your video. it’s all about generating their interest with your outstanding content so that your viewers won’t think again to fill up the form for gaining access.

Extensive study, research or engaging with a leading explainer video maker can help you create a successful video campaign that can help you generate good quality leads. If it’s for the first time then do hire a professional who can make explicit corporate or explainer videos for you.

Amit Thaker is not only the Founder of Buzz Creatix but also a vivid writer. Leading his creative agency which also has a reputation of being one of the leading corporate video productions in Mumbai, he has varied expertise spanning across domains.