Teaser Plans That Tempt Investors

Angel investors as well as investor capitalists base their investment decisions on a well-rounded business plan. Only if the moneybags are convinced about the success potential of the business will they even consider loosening their purse strings and backing the business.

However, the investor-entrepreneur courtship generally begins with a teaser. This is the plan that the entrepreneur will present to the investors to ignite their curiosity and get them interested in the business venture. In fact, the teaser also forms a kind of screening because only if the investors are truly hooked by the idea, will the actual business plan enter the picture.

So let’s find out what exactly is a teaser and how does it differ from a full-fledged business plan?

A teaser plan presents a big-picture view of the business. It hints at a strong potential without giving away too much information. The idea is to tempt the investors and leave them wanting to know more.

Therefore, the teaser is quite succinct and much shorter than the business plan. It includes qualitative elements like description of the product or service, market opportunity, customer research, marketing strategy, management team and the like. It dwells on how the business seeks to solve a crucial problem for its customers or the product/service will be a must-have for them. The stress is on establishing a clear competitive advantage that will set the business apart from the rest and pave the way for its success.

Customer testimonials, regulatory policies and other detailed information are not needed at this stage. Make note that a teaser plan generally does not provide any financial analysis or projections either. It solely concentrates on striking a chord with the investors and capturing their attention.

Moreover, the tone of a teaser also varies from that of a business plans. A teaser has to be more enthusiastic and engaging. It should sound promising and impress the investors such that they are clamoring to know more about the business. But the teaser should not go overboard with exaggerations or even self-serving superlatives as the investors will just dismiss it as blubbery. Technical jargon is also a strict no-no at this stage.

In sum, a well-designed teaser plan will introduce the business venture in such a way that the investors themselves will initiate a follow-up and detailed meeting. The next step is to present the business plan that carries a more formal tone as it provides details of the business model, operations, cost and revenue centers, profit projections, sustainability and so on. Even the elements of the teaser will be further elaborated in the business plan.

So, given the vital role of a teaser in garnering funding for the business, it is always better to engage the services of a professional business plan consultant. A business plan consultant will be able to design a crisp and impressive teaser plan that no investor can ever ignore!

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