Advanced Visualization Market- Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2

Advanced Visualization (AV) Market size should witness significant growth due to increased technological advancements in AV software like amalgamation of AV and PACS tools. Growing demand for advanced diagnostic procedures, enhanced diagnostic interpretation with AV tools, mounting prevalence of diseases will drive industry share. Advancements in AV technology leads to better-quality data interpretation. It is becoming an important component of the healthcare ecosystem as it enables physicians to access archived data and exchange it with other professionals over a common platform.

Rising investments in R&D of advanced visualization systems by government and private authorities, and shift from big to small clients will create immense growth opportunities for industry players. Factors like inadequate reimbursements for diagnostic procedures like radiology applications and technological limitations related to existing advanced visualization analysis may hamper the industry growth.

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Enterprise solutions market will account for the major industry share due to existing benefits such as data transfer capabilities, enhanced data storage capacity, streamlined analysis, multi-user interface and centralized post-processing solutions. Based on imaging platform, the business can be segmented into computed tomography, magnetic resonance imaging, ultrasound, positron emission tomography, nuclear medicine, radiotherapy and other imaging platform. Magnetic resonance imaging segment is projected to lead the market owing to the rising application of MRI in numerous clinical areas such as radiology, oncology, and cardiology.

Increasing adoption of centralized server-based AV software, growing preference for process automation and digitization of radiology diagnostics will drive radiology market. Hospitals and surgical centers embrace the major share of the business due to mounting demand for advanced diagnostic technologies and patient preference for accurate and early disease diagnosis. Growing digitalization and automation of diagnostic workflow in healthcare facilities will further boost the hospitals share.

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U.S advanced visualization market share will witness significant growth over the forecast period due to existence of bigger healthcare base and rising government initiatives. For instance, in December 2015, FDA had made digitization and storing of patients’ data mandatory. Rapidly growing elderly population, growing patient awareness, robust regional economics and easy access to advanced technology will fuel industry share.

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UK advanced visualization market size will exhibit profitable growth over the forecast period pertaining to changing clinical environment and growing need for quick, detailed understanding of pathologies to deliver effective patient therapy by physicians. Growing partnership of companies with new cancer care network, increasing IT investment, and availability to all clinical applications coupled with extensive development of healthcare infrastructure will boost Indian advanced visualization market.

Some of the industry players include GE Healthcare, Philips Healthcare, CONMED, Fujifilm Holding America, Carestream Health, Intelerad Medical Systems, Siemens Healthcare, Terarecon, QI Imaging, Toshiba Medical Systems, Visualization Sciences Group and Visage Imaging. The industry players focus on research and development of products with innovative technologies to expand their business portfolio as chief strategies. For instance, in November 2016, Philips healthcare launched IntelliSpace Portal 9.0 to upgrade neurological diagnosis.

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