6 eCommerce Upsell Examples to Increase Revenue

The concept of upselling is simple: offer a shopper who has buying intent with a better, more expensive version of the same or similar product.According to Econsultancy According to Econsultancy, upselling is twenty times more effective than cross-selling online. That’s 2000%. Once you know that the shopper has a definite interest in buying a particular product, one way to introduce the upsell is via a marketing email. I’d like to discuss components that should be included in your upselling email workflow that recommends these more expensive products and/or encourages add-on purchases. Below are proven upsell examples you should use for your site.

6 Upsell examples to employ on your eCommerce site1. Develop a Workflow that Complements Past Purchases

If a customer has ordered a particular type of product from your store, you know he has buying interest. For instance, if he’s bought athletic shoes in the past you can create an upsell workflow to send an immediate thank you email touting more expensive shoes for next time. You can also send similar emails periodically, as well as periodic cross-sell emails, advertising complementary items – athletic gear, clothing, etc. Be specific and minimal about what you offer; barraging the customer with too many items isn’t useful.

2. Use Relevant Product Recommendations

If a customer adds a product to a cart, consider adding a "you might also like" section to your email with relevant items. Only use two or three relevant items. A reasonable success ratio here can truly increase average order value and total revenue during the year. Are there other ways you can find out what your customers interests are? Yes, a variety of eCommerce psychographic tools can help you.

Did You Know? Cue offers tools to collect psychographic data from your customers. Schedule a demo to learn how to extract what products your customers are interested in.

3. Create Urgency

Creating urgency is a staple of retail marketing. It should be part of your upsell email workflow. Do you have limited time offers? Make sure your customers know about them. Fear of losing out on a primo opportunity is a strong incentive. One way to up the urgency is to add a live countdown clock or a calendar date range displaying how long items will be available.

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Anthony Mandelli is a Social Media Marketing Manager