10 Product Packaging Tips That Will Make Your Products like a Brand

The packaging of the consumer products is one of the most tricky and important aspects of the market. The design and the packaging of the product should be on the spot to catch the attention of the customer instantly. The packaging are not only identifies the product, but it also reassures the customers that they are purchasing the right product. Packaging is the face and personality of the product. So the poor packaging can cause the customers to walk away or to make developing a negative image of the product. Creating and choosing a solid product packaging design can turn an ordinary product into a branded one attracts the customers which lead to the successful sales. Using simple packaging tips in packaging designs can create a huge difference in making our product stand out.

1.

Keeping it simple

A simple packaging design interacts with potential customers more openly and freely. Such designs let the customers know what exactly we are selling, simply by glancing at it. In today's fast moving, there are only seconds to catch customer's attention and to convince them to buy our product. So the packaging design should be simple and attractive that is able to tell what the product is all about and this is what a brand does.

2.

Highlight the best aspects of the product

Try to highlight the best aspects of the product through packaging. While creating the design for packaging one has to make sure that the product can deliver the promises which are made through the packaging designs. This includes the content and the graphics we include in the box. For example, if we put an illustration of the product on the box we have to ensure that the actual product looks the same. We should not make the item look better on the package than the real one. Showing the actual pictures can encourage a lot of sales and this is what the renowned brands do; just be accurate and honest.

3.

Focus on creativity

A tiny imagination goes a long way in setting our product stand out in the market. Designing our own packaging making it original and showcasing the characteristics of the product instantly highlight the product in the market. If the nature of our product is playful, fun and creative the design of its packaging should reflect that. Putting a little thought and creativity in our packaging design makes a very good impression. It shows that the manufacturer of this product took his time to produce a quality product. The quality and unique design of the packaging cast a positive impression about the quality of the product and make the customers take it as a branded product.

4.

Practical Design

In some product packaging is the functional part of the product. For instance, a shampoo or moisturizer bottle serves as the packaging on the shelves of the store and at the same time, it is also the container that holds the product. For such type of products, functionality is the key to make the product more prominently. No matter how great the look and design of the bottle or container is if it is not practical and easy to use it's going to affect the sale of that product. We must choose such packaging that looks professional, while being easy to use and access on the shelf.

5.

Go green

Now most companies and brands have become more conscious of how the product is going to affect the environment. Customers now prefer to purchase recycled and environmentally-friendly products and packaging. With eye catching custom product packaging eco-friendly designs can also make our product look like a multinational brand product.

6.

Never compromise on the quality

Compromising on the quality of the packaging materials is going to harm the impression and credibility of the product. Always try to use the finest materials that are in our budget. The way our packaging feels and looks on a long run it is going to influence the sale. From customer's point of view outside it reflects the quality of the product. The more neat and fine packaging more the chance is that it is going to be considered as a high quality good brand product.

7.

Be always ready to change

We should keep looking at the new packaging designs and techniques to keep up with the changing trends and demands in the packaging industry. Even we have an excellent design and packaging plans; it is not going to last forever. So always be open to adapt new ideas and keep up to date with the customer's interests to improve the packaging.

8.

Content is king

A good brand always keeps in mind that customers want to buy the product, not the fancy outer cover. One cannot deny the importance of packaging, but it is not everything. Always make the brand information clear. The placement of this information is also very crucial as customers don’t spend more than a few seconds to read and if they don’t find it relevant and difficult to understand they move to the other product. Adding content on the box is one of the finest tips to make the product look like a brand.

9.

Other branding factors

Only the packaging doesn't give the impression that certain product is branded or not. Multinational companies and brands also focus on their logo designs, font styles, print materials, images and words they are going to use. All these factors together create a particular feeling that reflects the quality of the product.

10.

Engage the customer

Always keep in mind how our customer will interact with the packaging. So it has to be something that fits comfortably in one hand. It should open easily and should make a bond with the customer. Product packaging supplies and materials should use in the most creative way to engage the customers fully. This is a most important feature of the product strategy of all the brand houses and companies and focusing on this point can make any product look like a brand product.

Max is a digital marketing manager at TheCustomBoxesUK. An absolute packaging and printing solution catering their worldwide. Max strengths include creativity, drive and leadership. He has 10 year of experience in various multinational organizat.....