How to Start your Own Matrimonial Website?

One of the successful & popular online businesses in India is online Matrimony business. Since 25 years, the Indian matrimony websites are providing efficient services to the marriage aspirants. The traditional match-making system is taking a new turn through online matrimonial business since the today’s generation is becoming more internet savvy.

The scope of matrimony business is broad and since this is an evergreen business the need for the services will grow with time. The official survey done by Rediff on matrimonial business is given here: Matrimonial business is worth Rs 1,000 crore (Rs 10 billion) in India alone. Online matrimonial matchmaking business grew – to about Rs. 60 crore (Rs. 600 million) Every Year- Average Estimate Average membership fees range from Rs. 1,501 for three months to Rs. 9,591 for a year.

Thus many people are turning towards starting a profitable online matrimony business. So if you are one of those, following are the tips for staring your own matrimonial website:

1. Solo business or in group?

Decide if you want to start your online business individually or in group. There are many pros & cons of doing solo business and group business. In an individual business all the profit earned is yours while in group business all the profit gets divided among the group members. Also doing a solo business needs a lot of hard work and research by you alone while in group business the work load gets divided and also there is less pressure on members.

2. Take help from professional matrimony website design services

There are many matrimony website design companies which can help you to build your own matrimony website. These companies make use of matrimony script which has interesting features making your website look elegant & attractive.

3. Decide the target audience for your website

Although you can start online matrimony business for all the religions & communities, it is still important to set a target audience if you have low investing budget. You can start from targeting a particular religion or community like Hindu religion or Brahmin caste. You can gradually add more religion and caste options after you start gaining popularity.

4. Ask for the Demo

Many matrimony software service providers will provide matrimonial website demo of their websites so that you will get a proper understanding of their working & technologies they use.

5. Marketing & Legal Issues

Once you are done with your website do the promotion of your website in online or offline mode. You can take help of social media, local newspapers, word of mouth etc. Consult a good lawyer for completing legal procedures of your business to avoid future problems.

Rashmi Patel is a professional writer who writes content on many subjects especially marriage, matrimony business etc.