Top 5 Effective Tips that Give the Best Email Marketing Strategy

Did you know that over 100 billion emails are sent in a day? Now you know! What does this say about the email marketing platform? It is one of the most competitive and effective marketing platform. However, this is only true when you adopt some of the best strategies when using email marketing. Here is how to do that.

Have a Plan

You don’t want to be irrelevant when using emails for your marketing strategy. You don’t want to come out as reckless and quite out of topic. Having a pragmatic plan in place will ensure that your email marketing strategy really works.

When coming up with a great plan, have your objectives in mind, get a mission set, and have tailor your plan in line with these two. Consistency will run hand in hand with your budget and how you choose to track your email marketing progress.

Have a Goal

A plan should play in line with your end goal. An end goal is what you want to achieve out of all these. Therefore before you deploy an email campaign have in mind a picture of what you would consider as a success. This is what should influence every decision that you will make.

Every single marketing campaign, whether multi channeled campaign that has been integrated with the social media will work best if you determine what you intend to achieve. Therefore always map out the "perfect end goal" that’s relevant and beneficial to your campaign.

Subject Lines

Did you know that the best subject line should stay below 70 characters? If it goes beyond 70 characters it only gives a "dead end" to the subject. In fact research has it that shorter subject lines of about 30 characters and below will nail more sales unlike their 70 character sisters.

Trust me when it gets down to crafting the best subject line that converts into sales, you should clearly understand what would work for your consumers. You want a more engaging, less boring subject line. Keep your subject lines short, precise, and rather direct for all your email lists too.

Have an Offer

Everyone loves a free offer. The word FREE when added to an email’s subject line simply makes the subject clickable and more converting. An offer that stands will attract more consumers. Simply offer your consumers something in return – but freebies will be the best.

Think about it, why should you go to a competition if the winner was already decided? It’s common sense really that unless you have something in return for your consumers they won’t also click your emails. Have an offer and remember to always highlight it when sending emails.

Tack the Email

You can’t engage everyone in your email marketing lists. If this is the case, try and find out how many people have been engaged. Wake up your sleeping consumers, rekindle their interest, and give them new offer. You can only do this by tracking your emails.

Email marketing is way above the social media marketing campaigns. But to survive, measure up to the competition, or even to convert your emails into sales, you should design the most effective email marketing designs. Use what we have given you to start.

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