How to Write Posts For Your Targeted Audience

Online marketing is no longer the talk of the future, it's the talk of right now. People don't out the phone book to search for things.

Rather, they use a search engine like Google to find everything from restaurants to framers. As a business person, your job is to increase your online presence with a website that's full of great content that targets your audience.

However, it's impossible to create a content marketing strategy if you don't know to whom it is you're speaking. As such, before you set your hands to the keyboard and starting typing away like mad to promote your product or company, take a second look to consider how to write for a targeted audience. First things first...

Identify Your Audience

Exactly who is it you're targeting? Are you writing for youth or the unemployed? The elderly or retired? Men? Women? Each group that you are targeting should be approached in an entirely different matter, so knowing exactly who they are, what they want, and how you're going to deliver is essential.

Sell It

Now that you know who it is you're targeting and what exactly it is they want, all you have let to do is give it to them.

For example, if you're a defense lawyer, it's likely that your audience is a person, or group of people, who have committed a crime or are in trouble with the law.

Therefore, your writing should be advocating their rights and your ability to defend those rights, not offering patronizing, demeaning, or condescending dogma about being a criminal.

On the other hand, if you're a prosecutor, that type of language might be right up your ally.

It is a waste of time to market to people whose interests are different from what your website is promoting.

If you are reading this article you are interested in making money, you want to people to visit your site in the hopes of making a sale.

Who will benefit the most from folks visiting your blog or site? If you can answer that question, you have your target market.

Make it Easy

Writing for an audience is all about selling yourself and the services you're offering, so make choosing your services easy for the audience. Get their attention: write about why you're the best, how you can solve whatever problem your audience is having, and wrap it up by having your reader envision the consequences of not choosing you.

Lastly, put easy-to-find contact info within eye's sight.

Without identifying your audience, promoting your product based on your audience's needs, and choosing your products and knowing how to get your product simple, you may never gain--or worse, lose!--potential customers.

Paul Guzman is the author of this article. You can read more online marketing articles at Paul Guzman Blogs