Essential Marketing Tips to Boost You’re Business

Every business owner knows the importance of effective marketing strategies to the growth of his or her business. New marketing trends emerge every day. In the past, television and newspapers were the most effective marketing channels. Today, most clients look to the internet for information instead of the traditional media channels. You must adjust your marketing strategies continue to keep up with the latest trends in information consumption. Here are some essential tips that will boost your business significantly:

1. Content marketing

One way to reach your target market is to offer free but useful information. Start a blog, website, or newsletter to share useful content with your target clients. The content may be in form of text, infographics, and videos. For instance, you can start a You Tube channel or any other video channel and share tutorials with your target audience. Market-related products or services while sharing the content. When you prove to your clients that you are well informed or an expert in a certain field, they will be interested in your products or services.

If you offer an online service, the largest percentage of your audience is likely to outsource the function to your company. Do not worry about them using your content to do the job on their own. The majority will seek professional help when they do not achieve the expected results using your content.

1. Email marketing

Email marketing has been around for a while but the strategy is still effective. Some businesses miss on the benefits of email marketing because they either ignore the strategy or do it wrong. First, you need to build your database from scratch. Do not take a short cut and buy one. If the recipients did not give you their email addresses willingly, they will trash your emails as spam. Ask your clients and connections for their contact details with every opportunity.

Always inform your clients that you will be sending occasional emails with useful content before forwarding your newsletter or blog posts. Again, do not clog your client’s email with posts and newsletters. The marketing manager at Trevor McClintock advises business owners to send one email every 7 to 14 days.

1. Cross-channel marketing

Many businesses fail to achieve the expected results with their marketing plan because of focusing on one channel. For instance, Facebook has been an effective marketing tool. Hence, businesses have been focusing on getting more likes on their Facebook pages and sharing useful content. Unfortunately, the posts are only visible to a small percentage of your followers. You must create paid ads on the channel to reach a wider audience.

The best strategy is to market your business on all available channels. Alternative social platforms like Instagram, Pin interest, and LinkedIn are gaining popularity. Utilize these and other channels in your marketing campaigns. Ensure that your bio and posts on each channel give the right image of your business.

1. An updated website

Are you experiencing a high bounce rate on your business website? If so, check the design and content of your website. An outdated website always leads to a high bounce rate. Your visitors must have a seamless experience while using your website. Otherwise, your business will not generate meaningful leads from the website. Hire expert web designs to update your website regularly.

While updating your website, bear in mind that the majority of your visitors will use their mobile phones to check your website. Hence, the website should be mobile-friendly for it to achieve the desired results in lead generation.

1. Personalized communication

One of the top marketing tips to boost your business is to treat your clients as individuals. Market your products or services to them based on their latest purchases. Clients feel important to your business when you include details on their purchases in your communication. Another way is to mention their names severally in your email or memo.

Always address your clients with their names in your emails instead of dear sir, madam, or client. While communicating with your clients, you can sell products that are related to their recent purchases. This means that you will spend more time analyzing your clients’ purchasing trend but the effort is worth.

Doing things the same old way will always give you the same results. If you are stuck to the old marketing plans, you need to replace them with strategies that work. The tips outlined above must be part of your marketing strategy in the current business world. Learning about the strategies is not enough. You need to take the next step and implement them in your business. Remember to test and adjust each strategy to identify the approach that works for your business.

An entrepreneur, digital content & social marketer. Contributor to giants like HuffPost, Lifehack, Business, etc. Passionate on covering topics like Lifestyle, Travel, technology, Health, startups & entrepreneurship.