Fortified Salts Market drivers of growth analysed in a new research report

Endorsed with a commendable health and nutritional value, fortified salts are gaining a remarkable traction on a large-scale. Fortified Salts Market valuation was recorded at USD 3.5 billion in 2016 and is projected to exceed a volume of 19.4 kilo tons by 2024. The growing emphasis on nutritional food intake coupled with the increasing prevalence of malnutrition among children are few of the profound factors favoring fortified salts industry trends. The iodine deficiency is also leaving a favorable impact on fortified salts industry trends. APAC and MEA are the two major regions highly under the influence of this trend with Goiter – an ailment caused by iodine deficiency, prevailing significantly in these regions. Owing to these prominent medical benefits, fortified salts industry is becoming an attraction for the investors to generate huge margins.

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Fortified salts find a wide range of applications across food processing, dental, hospital & service, and household & animal feed sectors. Burgeoning need for preserving processed & packaged food will boost the product demand across the food processing sector. Household & animal feed sector is forecast to record a CAGR of more than 7.5% over the coming seven years, subject to growing health consciousness among the consumers coupled with the rising healthy diet requirement for the livestock.

Fortified salts market value in the hospitality & service sector, worth more than USD 900 million in 2016, is estimated to hit over USD 1.5 billion by 2024, owing to the growing popularity of healthy as well as flavored food among the consumers.

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Escalating concerns about the dental hygiene of the children aged between 2 to 11 years is expected to boost the product demand across the dental sector. Extensive product usage in healing gum ulcers and teeth whitening will accelerate fortified salts market growth in the dental sector.

North America fortified salts industry size, which was evaluated at more than USD 1.5 billion in 2016, is projected to witness a lucrative surge in the future. Rise in the obese population, pregnancy-induced hypertension, neurological diseases, and miscarriages are some of the key growth drivers.

Asia Pacific fortified salts market value is foreseen to reach USD 2.4 billion by 2024, driven by healthy dietary habits coupled with the rise in the rate of life expectancy. China, Vietnam, and India are the major regional revenue pockets. Vietnam fortified salts industry is anticipated to grow at a rate of more than 7.5% over 2017-2024. Large production of fine salt along with its mounting sales will push the growth.

Iodine, Iron, and double fortified salts are some of the major products of fortified salts industry. Iodine fortified salts market value, worth USD 1.3 billion in 2016, is expected to record a growth of 7.1% over the years ahead. High product penetration can be attributed to the rising intake of iodine by the people for maintaining their basic metabolic rate to prevent the occurrence of goiter, constipation, depression, thyroid, weakness, still birth, and excessive weight gain.

Double fortified salts industry revenue, worth USD 845 million in 2016, is set to expand at a CAGR of more than 8.5% over the coming years, owing to the rise in the anemic conditions among the women & child population across the globe. High product demand across the APAC region can be attributed to the large number of anemia cases witnessed among its population.

Online Stores, hypermarket & supermarket, and grocery stores are the various distribution channels of fortified salts industry. Fortified salts industry size from online stores is expected to hit USD 1.45 billion by 2024 registering a CAGR of more than 7% over the coming timeline. Fortified salts market revenue from hypermarket & supermarket is slated to grow at an annual rate of over 7% during the period from 2017 to 2024, subject to huge rebates offered by these stores on the purchase of items in bulk. Grocery stores contributed more than USD 1.5 billion towards fortified salts industry revenue in 2016 driven by the popular use of the product across the household sector.

AkzoNobel N.V., United Salt Corporation, Ahir Salt Industries, China National Salt Industry Corporation, Tata Chemicals Limited, Ankur Salt, Schweizer Salinen, Kutch Brine Chem Industries, and Cargill are the major participants of fortified salts industry.

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