How to Use Power Words to Increase Conversions?

Author: Etoileinfo Solutions
by Etoileinfo Solutions
Posted: Aug 11, 2017
Do you want to push the conversion rate of your website without spending a lot of bucks and ton of time on A/B testing different designs and layouts? Then read on.

What are Power Words?

Power words are terms used by clever copywriters and smart content creators in their writing to trigger a psychological or emotional response. They are also called "Power Words" because they are powerful enough to persuade or influence people into doing something. But power words isn't only for copywriters or content creators, they can also be used by marketers or inexperienced peeps to encourage visitors to take a particular action on their website.

Etoile Info Solutions, leading Website Development Company in Phoenix Arizona AZ in this piece of a blog will talk about certain rules to apply power words in different elements of the website.

We will go through these major site elements:

  • Headlines
  • Landing Pages
  • Testimonials

Let’s start with the headlines first.

Headlines: A conversion funnel starts with the well-put across and persuasive headlines and that’s why the use of powers words in headlines is considered the first point of contact for online users to further explore your website. The first tip when it comes to crafting actionable headlines is to always put across your headline as a question with power words like Why, How, What and Which.Eg:

  1. How to improve your SEO by using Schema Markup?
  2. Why is Influencer marketing making so much buzz these days?
  3. Why Are Responsive Web Designs So Popular?
  4. How to Use Power Words to Increase Conversions?

Below is the list of power words for writing emotional head lines.

Landing Pages: Your landing pages are made to fulfill when one important goal: to further engage users and persuade them to take further action on your website. When creating the landing pages you must tamp into the need of grabbing customer;’s attention, no matter how great and widely sold your product is, your content must still attract the attention of potential customers, long before the art of persuasion comes into the picture. The simple tip here is to critically evaluate how you want your landing page to look like, what you want it to communicate and ultimately how your visitors will benefit by converting on this specific page.

Testimonials: Testimonials give a writing proof of the effectiveness of your product. They are the experiences your best customers share about your product. Such success stories give you the opportunity to demonstrate that your products are worth using. In case of testimonials, the numbers play a very crucial role. More the number of success stories, more your business has progressed over the time.

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About the Author

Etoile Info Solutions is a visionary company offering a host of web & marketing services such as web designing, web development, Seo & Smo services, online marketing, graphic & logo designing, mobile app development, and many more.

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Author: Etoileinfo Solutions

Etoileinfo Solutions

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United States

Member since: Apr 24, 2017
Total live articles: 6

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