3 Reasons to Stop Underestimating the Power of Cross-Channel Marketing

The days when websites churn out content with the right keywords sprinkled carefully all over the page are numbered. These are still good for getting picked up by search engines but this is no longer the best approach to raise your website traffic.

SEO keeps evolving. Link exchange has been (thankfully) eradicated and click-bait headlines and titles are rightly frowned upon. Now, websites that best satisfy their customers get the top spots in search engine results and latest SEO practices focus on this aspect. Businesses that have failed to transition to modern SEO methodologies usually find themselves at the wrong end of the Search Engine Results Pages (SERPs). It is quite surprising that such companies are not alone and isolated. Unfortunately, most businesses fail to grasp the importance of a sustainable long-term SEO strategy and when results start to plateau out or even fall, marketers are left flummoxed.

So what is this modern SEO? It is a fresh approach that utilises the power of the different content delivery platforms that are easily accessible to users today. It is perhaps reaching a point where simply calling it SEO may be a misnomer. The approach is more inclusive, incorporating various disciplines of marketing and analysis to put you on the digital map. It is essential to have a reputed SEO content writing company as your partner since high-quality content is still crucial for any SEO strategy. They will also be able to provide you with content that you can use on other channels.

There are several different marketing methods such as Pay-Per-Click (PPC) advertising, Social Media Marketing (SMM), email marketing, etc. available to digital marketers. These marketers are smart enough to know that search engines are no longer the only way to reach a target audience. The really smart ones also know that you need to diversify any digital marketing strategy by including more methods and channels for maximum impact. They select channels that offer the best chance to reach customers and spend the time and effort to make it worthwhile. This approach is called multichannel marketing. It was quite popular before being "replaced" by cross-channel marketing. In many cases, the terms are still used interchangeably though "cross" implies a more cohesive approach. Let’s take a more detailed look.

for more read: 3 Reasons to Stop Underestimating the Power of Cross-Channel Marketing

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