Ways To Use Context To Perk Up SEO Performance

Check out this quick guide to discover the practical ways that you can use context to perk up the performance of SEO to meet your business objectives.

With the upcoming launch of Google’s mobile-first index, digital marketers are preparing for a proliferation of "Micro-Moments".

There’s been a lot of noise around this seemingly seismic shift, but this trend was set in motion years ago and there’s plenty of data to hand on what makes or breaks a mobile SEO campaign. Let’s discuss why context really matters for SEO San Jose performance.

Smartphones contain an array of sensors that let them recognize our environment. Everything from a magnetometer to an accelerometer to a proximity sensor is contained within the average mobile device today.

Changes to how Google assigns the centroid for a search have made a difference, too. The user’s phone now acts as the centroid, fundamentally shifting the notion of local search to a hyper-personalized level.

This applies to the local listings within Google Maps, but can even affect content shown in ‘traditional’ SEO listings. Pooled with progressions in semantic search, it is not indispensable for marketers to understand a user’s context of we are to satisfy their search query.

Despite the absence of clear rules to follow across the board, there are still some practical ways that we can use context to improve the performance of SEO San Jose. You can also check out SEO Bay Area online.

• Track ranking performance across media formats, territories, and devices. This will give a clearer picture of how frequently your domain is showing up in search results. You can achieve this through Google’s Search Console and Data Studio, combined with your rank tracking software.
• Create content that responds to user needs, instead of simply matching their search query. That may mean using image-heavy content, for instance, instead of sticking with strictly text-based pages. Tracking universal search results will let you pinpoint these queries.
• Download a user agent switcher to view your content as it looks on an array of different devices. You can get the extension for Firefox as well as Chrome for this. If you need to get really specific about the phone dimensions or location, try Mobile Phone Emulator.
• Split out search volume by device type. This will help you recognize which queries tend to occur predominantly on either desktop or mobile. Knowing this will let you create content that caters for the preferred user experience.

Incorporating these will certainly boost your SEO San Jose performance!

About the Author:

I am a professional for SEO in San Jose and can help your business to generate more leads and revenue.

John is an SEO Expert with rich experience in internet marketing. He suggests every small business owner to take advantage of SEO San Jose to boost up trade and target new customers.