IAB 360 degree ads plugin for Revive Ad server

The IAB 360 degree plugin for Revive Ad server embodies the latest addition to the IAB standard ad formats. A different approach to ad delivery in which the users not only get to view the ad, but also be a part of the 360 degree experience.

The next big thing

From time to time marketers have adapted the latest technology to market and sell their products; starting from sign board, print media to the radio, television and now finally the internet and social media. With that in mind the next ‘soon to be’ household in tech is the Virtual reality (VR), augmented reality (AR) and 360 degree videos and images.

Popularity of 360 degree ads concept

A research finding for Business Insider that investigates how VR, AR and 360-degree video are shaping the future of content creation revealed that, "The global VR market is forecast to grow at a nearly 81% compound annual growth rate (CAGR) from 2016 to 2024, according to Global Market Insights." VR content is bound to elicit greater emotional and prolonged engagement. Viewers spend nine times longer on average exploring the virtual content compared to the traditional image and video ads.

360 degree and virtual reality advertising

At this point of time, 360 degree advertising is being embraced by brands and consumers on social media. Marketers who provide and obtain service through the Revive Ad server look for new and improved ways to adapt to the 360 degree based environment. Viewers just pan and tilt their phone to change the Point of view (POV), or tap and drag the screen to move around. The IAB 360 degree ad format plugin for Revive Ad server provides a proprietary universal 360 degree viewing also referred to as ‘magic window’ and Virtual reality (VR) viewing experience. Ads of both image and video format can be delivered onto viewers’ mobile and display devices.

In-case 360 degree viewing is not compatible on a device; there is always an option of switching over to standard format. Also standard images can be used by placing them in a specified manner in digital space which in-turn provides a 360 degree viewing experience.

Future of digital advertising

By the looks of it, virtual reality is slowly inching to become the next revolution in the digital era. Off-late a number of brands have already adapted to the 360 degree ads. Many noteworthy car brands have utilized and tasted the 360 degree advertisements. With the 360° VR space using video and images, the possibilities are virtually limitless.

It’s high time you try the IAB 360 degree ads plugin for Revive Ad server, check out the link.

http://www.reviveadservermod.com/iab-ad-formats/iab-360-degree-ads

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