How Can Your Digital Content Increase Sales
Posted: Sep 02, 2017
Even though you just started out, in the digital and online marketing scene, you shouldn’t compromise on the quality of content you post to your readers. The saying, you snooze you lose applies here too, and your business cannot prosper with poor content.
A marketing agency helps create good content but, you should only sign off on the best content that tells your story and sells your brand. Here is what makes content that increases sales:
1. Original ideas
It doesn’t matter how good the idea was, if it's been done before, you’ll lose some potential clients. Google also punishes for replicated ideas. If outsourcing content creation, keep in mind that you get what you pay for. If you lack ideas, don’t say anything.
You should also report and give credible sources, especially when dealing with health and beauty matters. You should also consider linking information to authority sites.
2. Create catchy headlines
Will that title pique the interest of an idle person scrolling through Facebook, Twitter, LinkedIn, Instagram or Pinterest? About 80 percent of people read headlines, and only 20 percent go ahead to read the article’s content. Make it worth their time by creating original and helpful ideas.
3. Is your content helpful and actionable?
Can your readers apply what you ask them to do and see actual results from the recommendations? Great content that boost sales help a reader to be better. Here is what your content should do – it should offer answers fast.
4. Create engaging content
Engaging content is thought-provoking. This is the most important part of your digital marketing strategy. To create engaging content, always share stories, create suspense and create great introductions.
5. Text gets boring
We love images and videos because they make content relatable. As long as the images add value, go for it. Don’t forget to keep your content short.
Great content will elicit a reaction from your target audience.
This article is written by James Belly. He has got into writing professionally and uploads regular informative articles. You can refer to the articles and the information put down by him and clear your doubts on SME marketing.
He has got into writing professionally and uploads regular informative articles.