10 Digital Trends to Inspire Your 2017 B2b Content Marketing Strategy

Trends in digital marketing are ever changing. However, here are some of the trends that will rule 2017.

1. Videos As A Medium For ROI

2016 was the year of videos and this trend is going to continue in 2017 as well. Not only is it an engaging medium, but also leads to better return on investment. A recent study shows that about 85% of digital markets have seen positive return on investment by using the videos medium. Hence, it is time to keep on using it till saturation comes in or a new trend surpasses it.

2. Video As The Only Medium Being Thoroughly Consumed

Not only do videos mean better return on investment, but they also ensure that the audience is engaged for a longer period – thereby becoming the most consumed medium on the Internet as per Hub Spot. In order of preference – videos are followed by SM posts, news articles and research based articles.

3. Making Content Management Efficient

Content management has been taking the weight on its shoulders for a long time to ensure that it stays relevant. However, the time has come to accept the issues it has and take charge of the situation. The medium is still relevant across various industries – but digital marketers need to ensure their content process becomes efficient and drives engagement.

4. Who Is Creating More Content - Inbound Marketers

Content can become boring, but can never go out of fashion – hence, no matter how many pieces of content is created – 1 or several - it is important that marketers continue to do so in 2017 and ahead, till the methodology becomes redundant.

5. Social Media Is Going Nowhere

As a marketer, while all of us have made the effort of trying something other than social media to distribute content, the truth is clear social media is ‘the’ most important medium to reach out to the target audience. Map the audience well and it is a win-win situation. Social media agencies generally have the expertise in getting this work done and is best left to them.

6. Content Still Ensures Demand

From the outside, it might appear that content is dying a slow death, however, the truth is that content is alive and kicking it – whether in the form of blogs, online newsletters etc. content is still a valuable medium for marketers. This holds true for B2B and B2C companies alike.

7. SEO has been forgotten

SEO is not passé and that is important to note. What is essential is that best SEO practices are adhered to, ensuring content is best utilized and campaigns function to give results.

8. Give Content Access To POCS

Sales personnel are always the first and last point of contact to close any sale. However, they are mostly the ones who never get any access to the content published in the digital world. Give them access to the world of digital content and marketers will see the difference in sales volume in no time. It is a myth that the reins of digital marketing lie in the hands of marketing companies only.

9. Personalize Content Wherever Required

Marketers need to understand that B2B and B2C clients are different. B2B digital sales volume come from the website directly hence ensuring that unique content is embedded on the website to engage with the buyers is imperative. Means could be anything – method needs to be personalized. Instead of using Shutter Stock each time, invest in getting a web design company.

10. Invest In Talent – Especially For Content

Content is nowhere close to being dead. More and more companies across the globe are hiring content marketers to ensure the relevance of their product/ service is depicted in the right manner. Hence, investing in the right talent for content will only ensure that things move in the right direction. Alongside, it is imperative that one gets a marketing company which not only is a social media agency but incorporates work of a web design company, a branding agency as well as other niche areas like online marketing and email marketing.

Get access to most of the trends listed here with SocialLight Marketing, which is a digital marketing agency of this age and believe that they can help grow your business with their digital experience.

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